Articles
Tag: cathy mcknight
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Is Customer Centricity Actual or Aspirational?
In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis.
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Digital Transformation Requires Open Minds, 'Broad Perspectives'
Marketers, managers, content experts and other key stakeholders too often get trapped by their own tunnel vision — and Cathy McKnight wants to help them break free. By learning from one each other's perspective, business leaders can better address today's challenging questions, she explained.
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Are You Offering a Personalized Journey or a Guided Path?
Two Opposing Goals? These two goals – data-driven efficiencies and delivering personalized experiences – seem to be at odds.
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