Articles
Tag: chief customer officer
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Chief Customer Officers: 6 Principles to Reach Maximum Impact
CCOs play a critical role in today's demanding marketplace. But without the right support, authority and resources they will never achieve the intended impact.
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The Chief Insights Officer: It’s About Way More Than Data
Data only gets you so far, especially if it's seen as a proxy for customer understanding. Building customer empathy is the way to win today.
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Chief Customer Officer: 4 Checks to Determine if You Are Ready for One
It has been more than two years since Forrester first heralded the arrival of the Chief Customer Officer (CCO). While its limited precedent makes it a daunting step to take, adding such a role to your organization provides an opportunity to get ahead of the competition.
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Digital Marketing Briefs: SalesFUSION v8, Chief Customer Experience Officers Dish on Social Media
Consero Group LLC -- 2013 Customer Experience Data Survey. The customer experience, it's not just a passing thought in digital marketing, it’s a core focus as seen from the countless products dedicated to improving it, which include this week's marketing briefs.
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Meet a Real Life Chief Customer Officer: Michael Idinopulos
Last week when we spoke with Michael Idinopulos about Socialtext’s partnership with Badgeville, I was curious about his title, Chief Customer Officer. As you may recall, earlier this year, we examined the evolving roles of the C-suite and the impact of social business within the enterprise.
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Oracle OpenWorld's Customer Experience Summit Day Two: Understand the Customer #oow
Oracle's first annual Customer Experience Summit featured plenty of advice like when to hire a chief customer officer and how to create empathy with customers. As day two rolled on, it became clear the summit was less about Oracle and more about really helping companies get behind the concept and
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