Articles

Tag: claudia perlich

  • looking past

    The Trouble With Clicks: How to Look Past Them to Find Real Buyers

    Machine learning and artificial intelligence have made huge strides in the recent past, from self-driving cars to Watson as Jeopardy champion to computers that can compose classical music and beat us at chess. But do any of these notable achievements mean that machines can anticipate our behavior online? Humans aren’t predictable. Not yet

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  • One Womans Path to Data Science

    One Woman's Path to Data Science

    What’s the best way to optimize click-through rates on a smartphone? Put it on a flashlight app so the people frantically trying to turn the light on in the dark click over and over and over and over ….

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