Articles
Tag: content analytics
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What Bakers and Cooks Can Teach Us About Content Analytics
Taking a cook's mindset of optimizing in the moment, with the resource and bandwidth available, is so critical to improving content performance on the go.
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Why Content Analytics Still Hasn't Hit the Big Time
How many organizations know what content they have, let alone how it's used and in what context? Content analytics (CA) applications were introduced as a means to provide that information. Content analytics applies business intelligence (BI) and business analytics practices to uncover usage patterns in enterprise content.
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Don't Fear Skynet at Work
Sometimes the world feels like a completely random place. Other times events converge in such a way that you decide maybe some vast conspiracy is at work. The latest confluence of events started when I finally got around to watching last summer’s Terminator Genisys movie.
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Get Ready for Predictive Content Analytics
Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached successfully.
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BrightEdge Enhances Content Analytics, Personalization
BrightEdge claims to be unique as a marketing technology platform because it recognizes that the internet is a “content battleground” where battles are won by understanding your competition. The San Mateo, Calif.
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Shine a Light on Your Dark Data
For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.
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Fast Data Beats Big Data, TIBCO CMO Claims
So maybe it's time to start thinking about something else — something that may be a more meaningful piece of the data-fueled puzzle. "Fast data," she said. In this information intensive, hyper-connected, data-driven world — where right time business insight can separate the movers from the losers — speed thrills.
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Why Trustev Won Big in the #SXSW Accelerator Competition
No, it’s not the executive team's Irish brogues, their polished pitch, the fact that St. Patrick’s Day is almost here or even that they have a connection to Twitter founder Ev Williams. Trustev, the Cork, Ireland start-up primed to take the world by storm, leverages big data, social
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The Dollars and Sense of Sentiment
You don’t have to be an expert to understand that what people feel is as important as what they think — and more important than what they say they think.
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What Do You Know About the $1B Global Text Analytics Market?
Text analytics involves extracting business value from written words – from texts, tweets and blogs to things like customer contact center notes and corporate document archives.
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Measure The Real Impact of Online Video
We know that video plays an important part of one's content strategy. Now that a variety of social media platforms have made it easier to create, upload and share video, measuring the performance or impact of this unique content is bring new challenges to marketers and advertisers. Today, BrandAds
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PaperShare Gives Content Marketing Actionable Analytics
What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement.
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Gartner's Cool Vendors for Content Analytics Make It Easier to Learn From Your Data
This week alone, analytics has been a hot topic. Call it what you want -- Business Intelligence, Sentiment Analysis or Social Reporting -- it can all tell you a lot about what’s going online, around your brand and your customers. Big Data isn’t just for information management.
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Siteworx on Digital Media Strategies
When we last spoke of Siteworx, we were at Forrester’s Content and Collaboration Forum discovering how National Public Radio implemented an API along with a brand new digital strategy into the company. Recently, we caught up with Tim McLaughlin, president and founder of Siteworx to learn more about the
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