Articles
Tag: content analytics
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Why Content Analytics Still Hasn't Hit the Big Time
How many organizations know what content they have, let alone how it's used and in what context? Content analytics (CA) applications were introduced as a means to provide that information. Content analytics applies business intelligence (BI) and business analytics practices to uncover usage patterns in enterprise content.
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Don't Fear Skynet at Work
Sometimes the world feels like a completely random place. Other times events converge in such a way that you decide maybe some vast conspiracy is at work. The latest confluence of events started when I finally got around to watching last summer’s Terminator Genisys movie.
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Shine a Light on Your Dark Data
For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.
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Fast Data Beats Big Data, TIBCO CMO Claims
So maybe it's time to start thinking about something else — something that may be a more meaningful piece of the data-fueled puzzle. "Fast data," she said. In this information intensive, hyper-connected, data-driven world — where right time business insight can separate the movers from the losers — speed thrills.
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Why Trustev Won Big in the #SXSW Accelerator Competition
No, it’s not the executive team's Irish brogues, their polished pitch, the fact that St. Patrick’s Day is almost here or even that they have a connection to Twitter founder Ev Williams. Trustev, the Cork, Ireland start-up primed to take the world by storm, leverages big data, social
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The Dollars and Sense of Sentiment
You don’t have to be an expert to understand that what people feel is as important as what they think — and more important than what they say they think.
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What Do You Know About the $1B Global Text Analytics Market?
Text analytics involves extracting business value from written words – from texts, tweets and blogs to things like customer contact center notes and corporate document archives.
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Measure The Real Impact of Online Video
We know that video plays an important part of one's content strategy. Now that a variety of social media platforms have made it easier to create, upload and share video, measuring the performance or impact of this unique content is bring new challenges to marketers and advertisers. Today, BrandAds
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PaperShare Gives Content Marketing Actionable Analytics
What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement.
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Gartner's Cool Vendors for Content Analytics Make It Easier to Learn From Your Data
This week alone, analytics has been a hot topic. Call it what you want -- Business Intelligence, Sentiment Analysis or Social Reporting -- it can all tell you a lot about what’s going online, around your brand and your customers. Big Data isn’t just for information management.
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Siteworx on Digital Media Strategies
When we last spoke of Siteworx, we were at Forrester’s Content and Collaboration Forum discovering how National Public Radio implemented an API along with a brand new digital strategy into the company. Recently, we caught up with Tim McLaughlin, president and founder of Siteworx to learn more about the
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15 Technology Trends to Empower Companies
New technologies are emerging faster than ever. Companies who fail to recognize which technology is right for them could risk losing time, money and productivity. It would be one thing if innovation trickled down from the C-level suite, but we’ve learned that it’s more likely for ideas to come from
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This is Content Intelligence, According to 4 Experts
In this guest article Seth Grimes looks through the eyes of four industry experts, examining the relationships between content analytics, smart content and business intelligence. Do you know what content intelligence means for your organization? What is Smart Content? "Content analytics" can be seen as business intelligence (BI)
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Open Text Upgrades DAM Product with New UI, BPM Features
Open Text (news, site) launched Open Text Media Management 7, the next version of its Artesia-acquisition-based Digital Asset Management (DAM ) product. Among new features -- redesigned user interface, business process management automation; as well as integration with ECM, WCM and mobile devices.
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