Articles
Tag: conversion
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CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
A strong conversion rate optimization strategy leads to better leads, higher revenues and lower customer acquisition costs.
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How to Analyze Conversion Paths in Google Analytics GA4
How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis.
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How to Set Up Conversion Events in Google Analytics 4
Conversion events are a key step in helping analysts pinpoint which marketing activity is best answering critical business objectives.
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Google Introduces Conversion Goals for Google Ads
Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks.
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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3 Ways to Convert More People to Customers
Marketers dream of converting people who browse to paying customers, but it's no easy goal to accomplish. Research shows only about 22 percent of businesses have achieved their desired conversion rates, which is a serious problem. It all comes down to effective marketing strategies.
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LinkedIn Boosts Campaign Manager with Native Conversion Tracking
LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network.
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It's Becoming a Mobile Only World - So Wake Up Retailers
Unless mobile optimization is a priority on your enterprise roadmap, you're setting your company or brand up for failure. That's the warning from Rick Kenny, head of consumer insights at Demandware, a Burlington, Mass.-based provider of a cloud-based e-commerce platform.
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UK Firm's 'Customer Struggle Score' Tracks Website Behaviors
Norwich, UK-based SessionCam, provider of an analytics tool that allows you to watch recordings of your website visitors, just released a new product to help marketers enhance conversion rate optimization (CRO). Its Customer Struggle Score (CS Score) applies advanced machine-learning to identify obstacles to customer engagement during online shopping sessions.
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KISSmetrics: Engage Helps You Convert, Sans Developers
KISSmetrics claims its users have a better way to identify barriers to conversion and take action on them, thanks to today’s launch of Engage. Engage is a conversion optimization program the company describes as easy enough for editorial staff to use, without the need for developer or IT support.
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Twitter Adds Another Ad Tool: Conversion Tracking
Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This conversion tracking is the latest in its stream of new tools for advertisers.
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Navigating WordStream's Internet Marketing 150
Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
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Social Media Marketers Search for Answers to Age-Old Questions
This year’s social media marketing industry report identifies the top ten questions that marketers would like to have answered. Among them, marketers want to know what to measure, what tools to use, how to engage their audience and how they can maximize their time on social media.
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