Articles
Tag: conversion
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Improve Conversion Rate Optimization With a CRO Checklist
Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.
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3 Ways to Convert More People to Customers
Marketers dream of converting people who browse to paying customers, but it's no easy goal to accomplish. Research shows only about 22 percent of businesses have achieved their desired conversion rates, which is a serious problem. It all comes down to effective marketing strategies.
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LinkedIn Boosts Campaign Manager with Native Conversion Tracking
LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network.
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It's Becoming a Mobile Only World - So Wake Up Retailers
Unless mobile optimization is a priority on your enterprise roadmap, you're setting your company or brand up for failure. That's the warning from Rick Kenny, head of consumer insights at Demandware, a Burlington, Mass.-based provider of a cloud-based e-commerce platform.
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UK Firm's 'Customer Struggle Score' Tracks Website Behaviors
Norwich, UK-based SessionCam, provider of an analytics tool that allows you to watch recordings of your website visitors, just released a new product to help marketers enhance conversion rate optimization (CRO). Its Customer Struggle Score (CS Score) applies advanced machine-learning to identify obstacles to customer engagement during online shopping sessions.
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KISSmetrics: Engage Helps You Convert, Sans Developers
KISSmetrics claims its users have a better way to identify barriers to conversion and take action on them, thanks to today’s launch of Engage. Engage is a conversion optimization program the company describes as easy enough for editorial staff to use, without the need for developer or IT support.
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Twitter Adds Another Ad Tool: Conversion Tracking
Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This conversion tracking is the latest in its stream of new tools for advertisers.
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Navigating WordStream's Internet Marketing 150
Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
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Social Media Marketers Search for Answers to Age-Old Questions
This year’s social media marketing industry report identifies the top ten questions that marketers would like to have answered. Among them, marketers want to know what to measure, what tools to use, how to engage their audience and how they can maximize their time on social media.
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Increased Mobile Internet Usage Exposes Enterprise Weaknesses
The first week of 2012 has proven beneficial for mobile. There were a few reports that indicated that mobile won’t just be big in 2012, it’s already growing rapidly. But rapid growth has also identified many ways companies are unprepared to leverage mobile to improve online conversion.
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Mobile First, Converting Big Data with Ektron, Data Conversion Laboratory #gilbane
On our last day at Gilbane Boston 2011, we learned how to work together better to achieve better results and innovation. Remarkably, much of the conference emphasized people processes rather technology to improve the way projects are streamlined, websites are built and content strategies are aligned.
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DigiTech Offers Free SharePoint Document Upload Tool
DigiTech's collection of PaperVision SharePoint Tools (news, site ) has been bolstered with the addition of a document uploader to get those critical documents into the system.
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Demandbase Expands Real-Time Business ID Service with Personalization
In May, Demandbase (news, site) launched a new platform called Real-Time ID Service, which aimed to identify business web traffic, in real time. Today, they have announced that its Real-Time Identification service has been expanded to deliver personalized and more engaging user experiences for their customers.
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