Tag: customer data platform

What's Under the Hood of a Customer Data Platform?

Good Personalization Hinges on Good Data

Can Your Data Keep Up with Dad Sneakers?

Assembly, Activation and the Many Flavors of Customer Data Platforms

Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'

Is That New CDP Truly a Customer Data Platform?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

How a Unified Customer Identity Supports Digital Experience

Customer Experience is Lip Service Without CDP, VoC

What's the Difference Between a CRM and a CDP? And Why You Should Care

How to Future-Proof Your MarTech Stack

Customer Data Platforms Shine Where CRMs Fail