Articles
Tag: customer data platform institute
-
What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
Continue reading...
-
Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
Continue reading...
-
CX Guide: The Tools You Need to Create an Exceptional Customer Experience
Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
Continue reading...
-
Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
Continue reading...
-
What Snowflake's IPO Signals for Cloud Customer Data Management
Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
Continue reading...
-
How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
Continue reading...
-
Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
Continue reading...
-
What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
Continue reading...
-
How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
Continue reading...
-
7 Customer Data Platform Implementation Tips
Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
Continue reading...
-
Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
Continue reading...
-
4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
Continue reading...
-
Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
Continue reading...
-
Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
Continue reading...
Displaying 1-14 of 56
- 1
- 2
- 3
- 4
- Next Page ›