Articles
Tag: customer data platform institute
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience
Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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What Snowflake's IPO Signals for Cloud Customer Data Management
Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
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7 Customer Data Platform Implementation Tips
Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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