Articles
Tag: customer data platform institute
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Should You Build or Buy Your CDP?
The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
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Has the Rise of the CDP Changed How Companies Use CRMs?
How has the adoption of CDP platforms affected the use of CRM platforms?
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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After a Decade of Digital Experience Software Acquisitions, What's Next for Adobe?
Adobe Summit is being held this week, and we've got an analysis of the latest advancements in its digital customer experience software stack.
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Do CDPs Really Make Marketers Independent of IT?
CDPs promised to make marketers free from over-reliance on IT. Did they ever deliver on this promise?
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Using a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently.
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Which Customer Data Platform Road Should You Travel?
Customer data platforms (CDP) are more than a one-flavor piece of software. We've got some tips for finding the right CDP for your organization.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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CX Guide: The Tools You Need to Create an Exceptional Customer Experience
Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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What Snowflake's IPO Signals for Cloud Customer Data Management
Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
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How a CDP Will Help Tame the Customer Experience and Marketing Beasts
A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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