Articles
Tag: customer data platform
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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How a Unified Customer Identity Supports Digital Experience
No single technology will provide a '360 degree view of the customer.' Choose your technology stack based on your specific goals.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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12 Considerations When Implementing Customer Data Platforms into DXPs
Customer data platforms are gaining popularity, but marketers still have to face the realities of integrating them with existing systems.
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Are Customer Data Platforms and GDPR at Odds?
There's a lot of confusion surrounding customer data platforms. Let's try to dispel some of that confusion.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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How to Build the Right Team for Cross-Channel CRM and Marketing
Organizational implications to consider when implementing a customer data platform.
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Why Your Customer Data Platform Is a Failure
Using CDPs to drive marketing campaigns forget about the "customer" in the name.
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What Can You Do With a Customer Data Platform?
What’s possible with a CDP that isn’t possible without one?
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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs
How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement.
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What's the Difference Between Customer Data Platforms and Data Management Platforms?
A look at the key functions of CDPs and DMPs, what each has to offer, and what makes them different.
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