Articles
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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Creating a consistently exceptional, personalized, omnichannel experience can be challenging, but there are many tools that can help.
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Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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Snowflake scored huge momentum with the largest software IPO. Here's why those who manage customer data should care.
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A look why why evolving customer demands and market trends are making the CDP a necessary part of the martech stack.
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How do we set the boundaries between digital experience platforms and customer data platforms?
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The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
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Make the most of the promise of CDPs by taking a team-based approach to implementation that analyzes data infrastructure and identifies use cases.
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Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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