Articles
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Fulcrum adds AI to workflows with its CDP, ON24 offers live engagement experience with Forums, Neustar announces identity resolution capabilities, more CX news.
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Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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Twilio announced the launch of Twilio Engage last week, an automation platform aimed at helping marketers deliver omnichannel campaigns fit for the digital era.
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Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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Lytics launched a new extract, transform, load (ETL) extension for it's CDP and along with the updates comes a new name for it's flagship CDP.
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Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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Customer data platforms help businesses deliver on customer expectations by bridging internal data silos. Some points to consider when exploring CDP options.
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Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
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