Articles
Tag: customer data platform institute
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MParticle Introduces Audience Journeys to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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Fulcrum Launches Customer Data Platform, ON24 Introduces ON24 Forums, More News
Fulcrum adds AI to workflows with its CDP, ON24 offers live engagement experience with Forums, Neustar announces identity resolution capabilities, more CX news.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Treasure Data Wraps up Largest-Ever CDP Funding Round
Customer data platform Treasure Data announced it's secured $234 million in funding earlier this month -- now looking toward global growth moving forward.
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Twilio Announces Twilio Engage, Company's Latest Marketing Automation Platform
Twilio announced the launch of Twilio Engage last week, an automation platform aimed at helping marketers deliver omnichannel campaigns fit for the digital era.
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Intuit Acquires Mailchimp for $12 Billion, D4t4 Updates Celebrus CDP & More CX News
Intuit acquired Mailchimp for $12 billion in a big boost for email marketing software, leading our news roundup in CX for the week.
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Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News
Acquia acquired Widen, a digital asset management (DAM) provider, to lead this week's customer experience and digital marketing software news.
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Lytics Adds a Reverse ETL Extension to Its Newly Rebranded CDP
Lytics launched a new extract, transform, load (ETL) extension for it's CDP and along with the updates comes a new name for it's flagship CDP.
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Traject Acquires Loomly, Walmart Debuts Demand-Side Platform and More CX News
Digging into the CX and digital marketing software news of the week, including Traject's acquisition of Loomly and Walmart's debut of a demand-side platform.
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CDP Trends: The Market Bounces Back After a Slow 2020
New data from the CDP Institute shows the CDP industry continued to expand in the first half of 2021 after a slowdown in 2020.
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Doubling Down on Customer Identity Management
Customer data platforms help businesses deliver on customer expectations by bridging internal data silos. Some points to consider when exploring CDP options.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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Should You Build or Buy Your CDP?
The choice of whether to buy a pre-packaged CDP or build your own isn't so simple.
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