Articles
Tag: customer data platform institute
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Developing CDP Use Cases: A Guide for Marketers
A good use case provides specificity that is crucial when choosing among customer data platforms.
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Choosing a CDP? Don't Miss These Red Flags
Choosing a CDP is often a time-consuming and costly endeavor, that needs to be done right the first time. We asked experts to share the red flags to watch for.
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Will the CDP Industry See 70% Consolidation by 2023?
Gartner predicts that by 2023, the CDP market will have consolidated by 70%. Here's what they think will happen.
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Which Flavor of Customer Data Platform Is Right for You?
Customer data platforms (CDPs) come in many different flavors, but knowing which one is right for your business may be a challenge.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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What's Under the Hood of a Customer Data Platform?
The CDP Institute's report found emerging capabilities for CDPs, but there's many more flavors in this vendor class.
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4 CDP Case Studies: AgilOne, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
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