Articles
Is one of your 2022 goals to transform customer experience at your organization? You're not alone.
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A customer experience maturity assessment is a great way for organizations to identify areas for improvement and get a leg up from competitors.
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What’s stopping more companies from improving their customer experience?
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At its Worldwide Developers Conference in June, Apple announced changes coming to iOS 10 (now available in beta) that will make push notifications more powerful than ever.
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Poor airport experiences are as common as typos on the internet.
We've all been there. You're dragging your carry-on through the airport after a long day. With 30 minutes until your flight boards, you stop to grab something to eat.
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Customer experience — as we understand it now — has been kicking around for over a decade.
But making customers happy by understanding and delivering on their wants and needs goes back to the onset of commerce.
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Customer experience isn’t a new idea, but the growing attention to it is.
Customers are more widely connected than ever before, easily hopping between a growing number of devices.
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The vast majority of decision makers admit obstacles hinder their efforts to deliver good customer experience.
These obstacles or barriers include everything from outdated systems to inadequate customer experience (CX) capabilities.
So how can small companies overcome barriers, advance their CX initiatives and reap benefits such as improved
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If you’ve made some improvements in your organization’s customer experience (CX), then bravo — go ahead and celebrate!
But then get back to work. The path ahead may be even harder.
Great Customer Experience Doesn't Happen Overnight
Companies can’t deliver great CX overnight.
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Improving customer experience presents unique challenges. It requires coordination across multiple business functions — marketing, sales, service, supply chain, engineering, finance, IT.
And while "organizational alignment" has received its fair share of lip service, the challenge of alignment remains.
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A lot of moving parts go into creating exceptional customer experiences.
Personalization, channels, translation, relevance and more all work together to capture the reduced attention span of today's online customer.
But while all of these elements contribute to the customer experience, they won't get anywhere without company
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It is often said that technology makes life easier. But as more companies release technology products designed for efficiency and problem-solving, setting up and actually using these shiny new devices to their potential doesn’t always live up to the promise of a simpler, easier life.
How do technology brands fix this issue ?
Where
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Gone are the days when a brand could get away with a mobile experience that's a miniaturized version of the desktop website. Gone too are the days when it was acceptable to forget a logged in customer's preferences on an e-commerce site.
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News flash: Customers do not think in silos. They expect a consistent experience across every facet of your business and organization.
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