Articles
Tag: data ingestion
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The 360-Degree Customer View Has Changed: Have Your Data Strategies?
Successfully meeting today’s definition of a customer 360 requires a variety of strategies to connect more data points and deliver context about customers.
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The Right Approach to Modeling Can Make a Big Difference for B2B Marketers
Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment.
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Beware These Common Digital Transformation Pitfalls
Digital transformation should be broad in scope. It requires a change in the vision held by the organization and a good deal of culture change.
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Why CIOs Need a Data Readiness Strategy
Getting one’s data house in order is not easy. But the work is valuable for your enterprise and business counterparts.
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Welcome to the Data-Driven Business
Data makes everything easier. Conducting a systematic data assessment gives insight into where an organization stands in managing its information.
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AI Training: A Crash Course to Improve Your Project ROI
Training data is the textbook your model will learn from, so data quality is absolutely crucial to any AI project.
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Fix Your Marketing Data Problem So You Can Get on With Work
How to fix the growing data integrity problem.
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Why Match Rates Tell You Everything and Nothing at the Same Time
Marketers who want better match rates should focus on improving the accuracy of the user data input into systems and the precision of data output.
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Data Ingestion Best Practices
Difficulties with the data ingestion process can bog down data analytics projects. Here are some best practices that can help data ingestion run more smoothly.
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