Articles
Tag: data privacy
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4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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Is Your Business Data Safe in Slack and Microsoft Teams?
With communication and collaboration platforms now a mainstay, enterprise leaders are asking whether their company data is safe in these platforms. Here's why.
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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Even the Best Laid Plans Forget This Security Gap
The risks and potential liability of ineffective data destruction at end of life are too high for organizations to risk.
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Can Europe's Single Data Market Solve the US Data Privacy Challenge?
Europe is preparing a new digital data strategy that could help the US overcome its data privacy challenges. Here’s how.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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5 Reasons Why Data Privacy Will Impact Your Bottom Line
Data privacy is not just ‘nice-to-have’ — it’s a key organizational necessity. Here are five reasons why it has an impact on your bottom line.
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How Algorithmic Trust Models Can Help Ensure Data Privacy
Organizations are replacing human-based trust models with algorithmic ones to ensure data privacy and security. Here's why.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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