Articles
Tag: data privacy
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Understanding User Intent: The Key to Transforming Data Privacy Policies
Creating a pervasive culture of security and privacy within your organization requires understanding why and how employees are engaging with data.
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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Why Marketers Should Be Leaders With Customer Data Privacy
It's time for marketers to take charge of protecting prospect and customer data. Here are some ways to get started.
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9 Ways to Jump-Start Your Data Privacy Program for 2020
With the CCPA in effect as of Jan. 1, it's paramount organizations take data privacy practices seriously. Here is what you need to know.
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2019 Contributors of the Year: Jed Cawthorne
Jed Cawthorne, a CMSWire contributor of the year, discusses what inspires him, what stories he'll be watching in the year ahead and more in this profile.
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Browser Cookies and Teen Pregnancy: A Short Data Privacy Primer
Data privacy regulations are here to stay, so companies must learn to adapt to the changing regulatory landscape and the new social reality.
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Success in Data Handling Must Be Guided by Ethics
In the midst of a sea change in global data privacy, what should CEOs be doing?
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How Brands Can Take a Proactive Approach to Privacy and Security
Privacy and security are the new market differentiators.
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Why You Should Use Progressive Consent on Your Website
Consent walls attempt to collect everything up front, before the user has received any value in the exchange. Progressive consent changes that dynamic.
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GDPR, Data Privacy and What Companies Are Doing to Keep Users Safe
In this new data protection column, we look at GDPR and how companies are meeting the challenge and what lies ahead for businesses built on data.
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Why GDPR Is Still Creating Problems in the Enterprise
Many enterprises on both side of the Atlantic are struggling to meet the stipulations laid down by the GDPR. Here's why.
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Feeling the CCPA Heat?
Crunch time is here. Get ahead of CCPA and future data privacy legislations.
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Facebook's Multibillion Dollar Data Violation Fine Is a Wake-Up Call for Every Enterprise
Data is only becoming more valuable - and more difficult to protect - with every passing day.
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Revitalizing the Consumer-Brand Trust Economy
How does a brand rebuild the trust dynamic when consumers are wary — and with good reason?
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