Articles
Tag: data privacy
-
What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
Continue reading...
-
How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
Continue reading...
-
Making Sense of the Growing Legislation to Protect Customer Data
Customer data and privacy is a challenge for marketers. And its getting more complex as more and more differing legislations get piled on.
Continue reading...
-
Why Incognito Browsing Data Is Not Really Incognito At All
Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.
Continue reading...
-
Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?
Not all data is valuable or actionable and discerning which is which can be hard. Learn to craft a successful data strategy that can help a brand learn to swim.
Continue reading...
-
What Marketers Need to Know About Virginia's Consumer Data Protection Act
California, Maine, Nevada and now Virginia. Old Dominion's governor signed a new comprehensive privacy law this month. Here's what marketers should know.
Continue reading...
-
Microsoft Exchange Attack Underlines How Vulnerable Your Organizational Data Is
The attack on Microsoft Exchange has had global repercussions, although the full extent of the damage is still unclear.
Continue reading...
-
CX Decoded Podcast: Helping Marketers Sift Through Data Privacy Law Haze
Digital policy and privacy expert Kristina Podnar joined the CX Decoded crew to discuss privacy regulation and the impact its having on marketing.
Continue reading...
-
The Digital Services Act, The Markets Act and More EU Regulations for Big Tech in 2021
The EU has submitted two new proposals to help control big tech companies' and force them to take on greater responsibility.
Continue reading...
-
Why Advanced Data Security Helps Improve Customer Experience
It follows that brands which take the necessary steps to know everything there is to know about a customer then have an obligation to safeguard customer data.
Continue reading...
-
Why Now Is the Time to Experiment With Your Customer Experience
How brands are crafting exceptional customer experiences and improving the customer journey through all of their channels.
Continue reading...
-
4 Ways a Chief Privacy Officer Can Help Your Company
Privacy is a growing concern for customers and employees. A chief privacy officer can help a company stay on the right side of the issue.
Continue reading...
-
What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
Continue reading...
-
How Google Consent Mode Helps Balance Customer Privacy and Customer Experience
As privacy expectations grow, Google has introduced a tag management innovation, Consent Mode, meant to address the need to stay data compliant.
Continue reading...
