Articles

Tag: dx summit 2015

  • Looking Back: Breaking the IT Cultural Bottleneck

    Looking Back: Breaking the IT Cultural Bottleneck

    No, this is not another piece about the silos come a-tumblin’ down. At absolutely every event I covered for CMSWire this year, without fail, one of the principal topics of discussion has been getting all the stakeholders in organizations’ information technology strategies together in the same room.

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  • Start 2016 With Innovative Ideas Like These

    Start 2016 With Innovative Ideas Like These

    You’ve probably brainstormed great ideas for your enterprise in 2016 by now. Or maybe you've spent December thinking of how to spike your egg nog. Either way, you’re innovating. Five technology practitioners got a head start on innovative ideas in 2016 at the inaugural CMSWire DX Summit in Chicago  this

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  • Week in Review: Do DX Platforms Exist? + Future of Online Communities

    Early Days of DX #DXS15 Sharing the ballroom stage this week at the W Chicago City Center Hotel for CMSWire's first DX Summit was an incredible honor. We had thought leaders. Digital experience experts. Analysts. Integrators. Consultants. Industry researchers. Practitioners. Read more. Top Stories What got us talking last

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  • Is Your Narrative Telling The Right Story? #DXS15

    CHICAGO — Chief Executive Officers are not listening to their Chief Marketing Officers. And as a result, many organizations are struggling to develop effective narratives for their marketing campaigns. The solution? Get back to basics. Step off the marketing treadmill and start with a good narrative.

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  • Tony Byrne: There’s No Such Thing as a DX Platform #DXS15

    Tony Byrne: There’s No Such Thing as a DX Platform #DXS15

    CHICAGO — During one of the first workshop sessions on the  docket at CMSWire's inaugural DX Summit, The Real Story Group founder Tony Byrne advised attendees looking for guidance for their digital architecture roadmaps, not to look for platforms that purport to do everything on the user’s behalf.

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  • Forrester Names Only One Leader for Digital Experience

    Forrester Names Only One Leader for Digital Experience

    Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through. A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms.  Today, in its second annual report, it named

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  • Advanced Analytics Can Drive Your Digital Experience

    Advanced Analytics Can Drive Your Digital Experience

    Just about every novice manager who has applied analytics to her campaigns and operations wonders about making the best use of the initial data collected. But the initial data is just an appetizer — a sampling of the kinds of insights a company can gather from a strategic commitment to

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  • Using Analytics to Personalize Your Digital Experience

    Using Analytics to Personalize Your Digital Experience

    Five years’ worth of surveys on digital analytics have led to some upbeat conclusions — and clear directives. Digital analytics is coming of age, and perceptive businesses are actualizing its insights.

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  • So You Think You Know Digital Experience?

    So You Think You Know Digital Experience?

    So you think you have your digital experience nailed down. Maybe you have an optimized mobile website that transacts a respectable level of sales. Or perhaps you are the first among your competitors to have self-service functionality embedded in your app. Unfortunately I am here to burst your bubble.

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