Articles
Tag: experticity
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Experticity Adds Online Community, App to Its Influencer Marketing Platform
Experticity CEO Tom Stockham credits a bike ride for helping him realize the value of influencer marketing. There he was, riding a Santa Cruz mountain bike in Salt Lake City, when it hit him. Nine out of 10 bikers in his group — including his brother Dave — were riding
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Experticity Bets On Influencer Marketing With ReadyPulse Buy
Salt Lake City-based Experticity and San Carlos, Calif.-based ReadyPulse are combining to create one of the industry’s largest micro-influencer marketing community. The combined company will continue to use the Experticity brand.
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Whaaaa.... Customers Don’t Trust Advertising?
Hard as it may be for some brands to accept, a new survey by the Salt Lake City-based Experticity finds there is a growing mistrust on the part of consumers for brands and their advertising. And yes, this includes the fun formats, like social media. As it happens, this finding
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