Articles

Tag: facebook ads

  • How to Revive Your Dwindling Organic Facebook Reach

    How to Revive Your Dwindling Organic Facebook Reach

    Creating a Facebook page is part and parcel of launching a business.  With one, your business establishes a presence on the largest social network in the world. Without one, some might accuse you of not taking your brand’s digital presence seriously.

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  • MailChimp Integrates Facebook Ads With Email Marketing

    MailChimp Integrates Facebook Ads With Email Marketing

    MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. MailChimp officials said customers wanted the Atlanta-based provider to "take the MailChimp magic to other marketing channels.

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  • Inside Facebook's 2-Click Mobile Advertising

    Inside Facebook's 2-Click Mobile Advertising

    Facebook promises to make things easy on its 1.31 billion mobile monthly active users who want to access content from advertisers. The Menlo Park, Calif.-based social media giant launched just launched its Lead Ad program that allows marketers and advertisers to place ads in Facebook news feeds that enable users

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  • Smarter Advertising Strategies for Facebook

    Smarter Advertising Strategies for Facebook

    Facebook may be a source of daily amusement (or annoyance) for many, but it’s also a growing and evolving advertising platform for businesses. Recent changes to the social media giant, including the decision to shut the like gate, are changing the way Facebook advertisers do business.

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  • Social Media Briefs: Facebook Makes It Easier to Create Ads, Find Users

    The US government is still shut down, but social media is wide open. This week, Facebook makes it easier to create and measure ads, while making it harder for users to stay hidden. Another week, another user interface update at Yahoo.

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  • Facebook Introduces New Conversion Measurement Tools for All Advertisers

    Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI. Under its new conversion measurement system, Facebook is also now allowing marketers

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  • Facebook Advertising Works - If You Don't Make These 3 Mistakes

    There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective.   I’m still surprised when I meet a person who doesn’t believe Facebook advertising is effective.

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  • A Look at Facebook's Ad Analytics

    Now that most of us have settled into our Timeline for brand pages, it’s time to prepare for the next set of changes Facebook will be rolling out. While nothing has been officially announced, much of what is coming has been revealed, namely updates to Facebook Ads Manager and Offers Analytics. An API Opportunity for Advertisers

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  • Passing the Tipping Point: Facebook Ads Becomes Synonymous with Online Advertising

    The senior vice president and chief marketing officer at Covario has some interesting ideas about Facebook, advertising and branding campaigns. In a recent company blog post, Craig Macdonald declared that Facebook Has Passed The Tipping Point in Brand Advertising. His thesis is built upon a few case studies of

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