Articles

Tag: from push to pull

  • Let Customers Decide in a Push Me, Pull Me World

    Let Customers Decide in a Push Me, Pull Me World

    A big part of delivering a great digital experience can be boiled down to two words: reduce friction. By meeting your customers where they are with what they want, you can clear the path between their moment of decision and your brand.

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  • Is There Really a Big Flip to the Push Internet?

    Is There Really a Big Flip to the Push Internet?

    Is a big flip really happening? The digital experience industry is undergoing a sea change due to the increase in mobile device usage and the Internet of Things. But while these new approaches are creating a market for push-based content, not everything is moving in that direction.

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  • Digital Experience Combines the Best of Push and Pull

    Digital Experience Combines the Best of Push and Pull

    Most companies still think of digital experiences in terms of destination — where they’re driving customers or prospects. While that’s the predominant means of delivery, users increasingly expect content to come to them.

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  • Pushing Back Against Push Marketing

    Pushing Back Against Push Marketing

    Former US President and General, Dwight D. Eisenhower, used to place a piece of string on a table and proclaim, “Pull the string and it will follow wherever you wish. Push it, and it will go nowhere at all.

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