Tag: gdpr

Customer Data Management Is the Key to Consumer Trust, Profitability

Build a Consumer Privacy-Aware Culture Through Training

Building a Gold Standard for Consumer Trust

Eliminating Vanity Metrics From the Analytics Portfolio

The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do

What Corporations Have Your Data and What Are They Doing With It?

5 Lessons Learned From 4 Years of GDPR

CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift

6 Ways Marketers Need to Balance Privacy, Personalization

Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy

From First-Party to Zero-Party Data

The Big Tech Antitrust Movement Is Finally Showing Results