News Analysis
Digital Marketing
Fallout From Meta GDPR Ruling Limited — for Now
Feature
Customer Experience
Customer Data Management Is the Key to Consumer Trust, Profitability
Editorial
Customer Experience
Build a Consumer Privacy-Aware Culture Through Training
Feature
Customer Experience
Building a Gold Standard for Consumer Trust
Feature
Digital Marketing
Eliminating Vanity Metrics From the Analytics Portfolio
Feature
Digital Marketing
The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Feature
Information Management
What Corporations Have Your Data and What Are They Doing With It?
Feature
Customer Experience
5 Lessons Learned From 4 Years of GDPR
Feature
Digital Marketing
CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Feature
Digital Marketing
6 Ways Marketers Need to Balance Privacy, Personalization
Feature
Digital Marketing
Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Feature
Digital Marketing
From First-Party to Zero-Party Data