Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. EditorialIs Context Engineering the New AEO Secret Sauce?Read nowFeatureWhat Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve ItRead nowEditorialWhat Saves Money on Every Interaction but Costs You the Customer?Read nowHow CMOs Can Defend Marketing Budgets in the AI EraWe're Getting CX All Wrong. Even the Name Doesn't Fit.The Best CX Teams Don’t Just Practice Empathy. They Build Organizations With Soul.Why Agentic AI Fails Without an AI-Ready Data FoundationSprinklr Acquires ViralMoment to Close the Video Listening GapWhy Spirit Airlines Lost Customer Trust Long Before It CollapsedExplore the Marketing & CX Leadership Channel