Articles
Tag: hashtags
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Social Media Hashtags: Protecting Your Brand's Reputation and Trust
Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use.
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How to Use Hashtag Analytics to Track Employee Engagement
The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms.
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2014 Predictions: What Side of the Future Are You On?
Here’s two very different sayings about the future. The first makes the case for effective prediction as something like blunt force trauma: Any useful idea about the future should appear to be ridiculous. -- Jim Dators I always hope that the ideas I offer about the future will have that
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9 Days of Information Governance Analysis via Next Analytics and Hashtags
The ARMA International Conference was fascinating this year.
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Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains
Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.
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Social Media Briefs: Facebook Offers Free WiFi, Instagram Gets Ads, Social Media Careers Soar
Social media can bring us so much. This week, it brings ads to Instagram, free WiFi to Facebook and Sticky Hashtags to Nestivity. Instagram Ad Nauseam? Only recently did we tell you that Instagram "could start selling ad space sometime next year." This week, however, in a blog post,
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Social Media Briefs: Searchable Hashtags, Twitter Alerts and Engagor Chats
It's not entirely clear if humans are changing social media or if social media is changing humans. Perhaps a little of both. Hashtags have permeated the way we find information, while Twitter leverages the power of their ability to deliver real-time updates in times of crisis.
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Facebook Enables Media to Integrate Real time Social Conversations into Stories
Simply connecting the world together wasn’t good enough for Facebook. It since has tried to bring the world’s conversation together into one metric-based pool of discussion aimed at helping users -- particularly businesses -- figure out what’s on the world’s mind collectively.
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Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter
Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram.
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Piqora Launches Dashboard for Instagram, Tumblr, Pinterest Analytics
Pinterest marketing and analytics company Piqora today expanded its analytics platform to capitalize on the use of hashtags and trending data from two other visually-based social networks: Instagram and Tumblr. More than a Number Sign Social media hashtags connect conversations and serve as guideposts to follow brands and trends.
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Syncapse Report: How Brand Marketers Use Facebook's Hashtags
A few weeks ago, Facebook took a page from Twitter… or, to be more precise, it took the hashtag. How can brand marketers best use Facebook's new subject-collectors? A new report from social media marketer Syncapse proposes some ways. The report, “What Facebook #Hashtags Mean for Marketers ”
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RadiumOne Survery Indicates Majority Find Hashtags Useful, Moderation Cautioned
Hashtags are all the rage. Most all social networks now recognize them and encourage users to employ them or follow them, but do they impact engagement? According to a recent survey by RadiumOne, 43% of respondents think hashtags are useful and 34% use them to search/follow categories and brands
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Super Bowl Ad Roundup, a Little Social Media, A Little Cheese
Super Bowl action means one thing in the digital marketing world. Eyeballs. Tens of millions watch America's biggest sporting event on television, and because it's a network broadcast, millions more watch online. In a uniquely American twist, however, millions of those people might just be watching for the over
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