Articles
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Like any marketing strategy, hiring an influencer requires careful study and research.
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If you're not doing influencer marketing, you're already behind.
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Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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How to spot a fake social media influencer before partnering with them.
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What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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Brands need to start combining influencer marketing and branded content under a unified strategy.
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Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland.
The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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Influencers can add authenticity and reach to your content that your brand can’t achieve alone.
The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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Let’s start with what you know: A recent study reveals only four percent of consumers trust traditional advertising and marketers.
As a forward thinking marketer, you pivoted away from tried-and-true methods. You found an influencer network to work with, filled with individuals who possess all kinds of metrics to substantiate
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Marketers have been attracted to brand influencers like bees to pollen.
But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it.
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