Articles
Tag: influencer marketing
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A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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How to Start an Influencer Marketing Program Without a Budget
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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Your Most Powerful Influencers May Be Right in Front of You
Let’s start with what you know: A recent study reveals only four percent of consumers trust traditional advertising and marketers. As a forward thinking marketer, you pivoted away from tried-and-true methods. You found an influencer network to work with, filled with individuals who possess all kinds of metrics to substantiate
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Consumer Affinity Wars: How Provocative Influencers Can Harm Brands
Marketers have been attracted to brand influencers like bees to pollen. But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it.
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