Articles
Tag: influencer marketing
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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How to Start an Influencer Marketing Program Without a Budget
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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Your Most Powerful Influencers May Be Right in Front of You
Let’s start with what you know: A recent study reveals only four percent of consumers trust traditional advertising and marketers. As a forward thinking marketer, you pivoted away from tried-and-true methods. You found an influencer network to work with, filled with individuals who possess all kinds of metrics to substantiate
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Consumer Affinity Wars: How Provocative Influencers Can Harm Brands
Marketers have been attracted to brand influencers like bees to pollen. But some of the latest influencers are demonstrating how a brand can be stung when picking the wrong influencer to represent it.
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How Successful Marketers Use Social Proof to Drive Growth
Social proof is one of the most powerful growth drivers in marketing. It has become a critical success factor for effective marketers, and if you aren’t actively taking advantage of it, start now. One of the biggest challenges for digital marketers is capturing consumers’ attention long enough to persuade
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8 Common Pitfalls of Influencer Marketing (and How to Avoid Them)
Influencer marketing is nothing new. In fact, the practice of recruiting celebrities to promote products can be traced back to the 1800s. But the digital age has changed the game completely. Today, you don’t have to be a celebrity to qualify as an influencer.
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Ignore Influencer Marketing at Your Own Risk
The millennials have taken the reins as the buying power in the United States. And whether you believe in generational differences or not, the consumer behaviors that have emerged in the last decade are here to stay. The new buying behaviors revolve around research and peer-to-peer communication.
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