Articles
Tag: influencer marketing
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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TikTok Is a Dormant Commerce Volcano Waiting to Erupt
TikTok may be your secret key to commerce for the next 10 years.
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A 6-Step B2B Influencer Marketing Program
B2B transactions are more fraught with emotion than B2C. Marketers should therefore proceed with caution when creating an influencer program.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
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Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
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Social Media Influencers: Mega, Macro, Micro or Nano
Experts highlight the differences between a mega-influencer, macro-influencer, micro-influencer and nano-influencer.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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8 Tips to Better Influencer Marketing Programs
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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