Articles
Tag: john horodyski
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A DAM Holiday Wish
All I want for the holidays is a good DAM customer experience.
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How Do You Manage Your DAM?
One thing to know before you start out: DAM isn't a project because it has no end.
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Trust in Digital Asset Management
At a time of accelerating data creation and complexity, trust and certainty that data is accurate and usable is critical.
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A DAM Glossary of Common Terms: Part Two
Definitions of commonly used terminology in the digital asset management realm.
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A DAM Glossary of Common Terms
First of a two-part series detailing DAM words and meanings that help you with digital asset management.
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DAM Plays for Keeps
Digital asset management (DAM) is all about access; we organize in order to discover.
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Why DAM Is the Heart of Your MarTech Stack
Digital asset management is the right thing to do for your content and your brand.
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DAM, We Really Need You
Digital asset management is the right thing to do for your content and your brand.
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Data Is a Big Deal, So Treat It That Way
Data is in everything that we do, and we must treat it well and with responsibility.
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Data, Search and the Foundation of Machine Learning
Data can provide a lot of value, but in order to tap into that value, businesses must manage data well to ensure that it is accurate and usable.
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Governance Is No Longer Optional
Governance is a framework to ensure that program goals are met during implementation and in the future. It is the only way to manage and mitigate risk
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DAM: The Future of Content
Content is everything to a business, and digital asset management (DAM) is critical to a company's content ecosystem.
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes an
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elemen
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