Articles
Tag: john horodyski
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Why DAM Is the Heart of Your MarTech Stack
Digital asset management is the right thing to do for your content and your brand.
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DAM, We Really Need You
Digital asset management is the right thing to do for your content and your brand.
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Data Is a Big Deal, So Treat It That Way
Data is in everything that we do, and we must treat it well and with responsibility.
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Data, Search and the Foundation of Machine Learning
Data can provide a lot of value, but in order to tap into that value, businesses must manage data well to ensure that it is accurate and usable.
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Governance Is No Longer Optional
Governance is a framework to ensure that program goals are met during implementation and in the future. It is the only way to manage and mitigate risk
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DAM: The Future of Content
Content is everything to a business, and digital asset management (DAM) is critical to a company's content ecosystem.
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
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DX Leaders: People and Process First, Then Focus on the Technology
John Horodyski knows digital asset management (DAM) inside and out. As partner with New York City-based Optimity Advisors, Horodyski advises clients on the strategies and foundational elements required to get their "digital houses in order.
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Actions, Not Intentions, Drive Your Strategy
Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved. — Mattie Stepanek Actions, Not Intentions Collaboration is an action, not an intention.
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2015 Contributors of the Year: John Horodyski
If you haven't seen John Horodyski in a "stump the DAM consultant" panel, you don't know what you're missing. Delivering in-depth expertise with a quick wit, John kept the audience (and the moderator) laughing.
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I'm Dreaming of DAM Customer Service
Since its publication in 1946, Don Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays, evoking a sense of silliness over what might be identified as a significant loss.
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DAM Diatribe on Data Anxiety
“To achieve great things, two things are needed: a plan and not quite enough time” — Leonard Bernstein The transition to fall brings with it a feeling of change: to shorter days, cooler temperatures and the realization that the end of the year looms.
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Manage Your Global Content with DAM
“It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.
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Connecting the Dots Between Customer Engagement and DAM
“People don’t care how much you know until they know how much they care” — John C. Maxwell Data-driven marketing solutions enable customer engagement, and a Digital Asset Management (DAM) system can be a step toward gaining innovative, operational and intellectual control of your data.
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