Articles
Tag: john horodyski
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Governance Is Your Safeguard During Times of Change
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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Your DAM Prep List
Any successful DAM implementation requires more than just new technology, it requires a foundation for digital strategy.
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Make Sure to Feed the Robots Plenty of Metadata
We want machines/robots to learn and do more, but we must provide them with good, quality data in order for them to do that.
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What Does DAM Do?
DAM will not solve all your problems, but it will serve as the foundation for all your solutions.
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The Uncomfortable Truth About DAM
Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy.
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DAM – and Metadata – Are Your First Defense Against Lost Opportunities
Make metadata meaningful to you, your users and your organization by managing it well.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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Metadata Makes the DAM
Metadata is the key that unlocks the commercial potential of information, data, and intellectual or creative assets.
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What’s Your DAM Relationship Status?
DAM is by nature a complex relationship when you consider all of the inputs, connecting points and human element involved.
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Digital Asset Management Sparks Joy
Tidying up is the best preventative measure for information overload and content disorganization.
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A DAM Holiday Wish
All I want for the holidays is a good DAM customer experience.
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How Do You Manage Your DAM?
One thing to know before you start out: DAM isn't a project because it has no end.
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Trust in Digital Asset Management
At a time of accelerating data creation and complexity, trust and certainty that data is accurate and usable is critical.
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A DAM Glossary of Common Terms: Part Two
Definitions of commonly used terminology in the digital asset management realm.
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