Articles
Tag: jonathan moran
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Marketers: Escape the Cycle of Poor Customer Engagement Practices
Some marketers are struggling to connect and convert — and are doubling down on bad marketing practices as a result.
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How Bringing Machine Learning Into Marketing Improves Business Results
Three areas where machine learning will improve your marketing efforts.
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How Financial Institutions Can Shift From Product-Pushers to Relationship Builders
Consumers want to have more personalized relationships with their financial institutions, but that isn’t what they are getting.
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3 Areas Where IoT Will Improve the Customer Journey
A look at three areas where IoT technology can improve customer journeys in the near future.
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Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
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Brands Still Haven't Tapped AI's Full Promise
Artificial intelligence has started to reshape the consumer experience that brands offer, but there's room for improvement.
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The Continued Evolution of the Customer Experience Stack
The customer experience stack has evolved over the past 15 years, and it will continue to evolve in the future. But the focus on the customer remains the same
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How Machine Learning Improves CX (and Increases Revenue)
As machine learning algorithms are increasingly embedded in today's analytics applications, this offspring of artificial intelligence is grabbing headlines. In reality, however, the technology isn’t as new as you might think. Its roots in academia date back to the 1950s.
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Step Up Your Agile Marketing Game
My time working at enterprise software firms has run the gamut from small, quick startups to large, matrixed organizations. And in that time, I have seen many types of development and collaboration methods from waterfall to prototype to agile.
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
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How AI is Reshaping the Business World
Acclaimed physicist, author and educator Stephen Hawking has claimed that artificial intelligence may cause the end of civilization as we know it. While I don't think we’re headed for a dire, Terminator -like state, there’s little doubt that artificial intelligence has the capacity to change the world.
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Where Do You Stand With Digital Transformation?
So it's 2016 and every consultancy and advisory firm out there has published stats regarding digital transformation. Let me quickly share a few of my favorites: Forrester states that 74 percent of digital executives claim they have a digital strategy, but only 15 percent of those same executives feel
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