Articles
Tag: kaya ismail
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Is Live Video the Future of Content Marketing?
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
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8 Common Pitfalls of Influencer Marketing (and How to Avoid Them)
Influencer marketing is nothing new. In fact, the practice of recruiting celebrities to promote products can be traced back to the 1800s. But the digital age has changed the game completely. Today, you don’t have to be a celebrity to qualify as an influencer.
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The Evolution of Snapchat: From Teen Novelty to Enterprise Tool
Following its launch in late 2011, Snapchat was little more than an ephemeral messaging service for reckless teenagers. But as 2017 takes shape, Snapchat is attracting global celebrities as power-users and the world’s most prestigious brands as advertising partners. Not to mention, Snap Inc. — the company behind Snapchat —
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Hippo, Magento, OroCommerce & More: Keeping Up With Open Source CMS
Open source CMS projects hit the ground running in January, barely pausing after the end-of-the-year break. A Forrester web content management Wave was released, summits were held and words of digital war were declared.
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WordPress, Silverstripe, TYPO3 & More: Keeping Up With Open Source CMS
December is a traditionally quiet month across most industries, but the world of open source CMS never truly rests. Sure, open source vendors (and their contributing communities alike) cooled their jets a little as the new year approached — but there was still plenty going on.
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How Beacons Will Advance Personalization and DX in 2017
Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.
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Governor: A Cloud-Based CMS Designed for Developers
Cloud-based content management systems are becoming the tools of choice for many developers and agencies looking to scale their businesses. But choosing the right kind of cloud can be a confusing task in and of itself. With most Software-as-a-Service (SaaS) offerings falling short in terms of flexibility, Governor is a
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Why 2017 Must Be the Year of Content Marketing
Content marketing is the buzzword that didn’t go away. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences. In fact, recent research shows brands in North America are dedicating 29 percent of
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