Articles
Tag: laura ramos
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Survey Finds Gap in Targeting for Marketing Content
Content marketing is so perplexing to today's marketers that we've published 140 stories on the subject in the last year and a half. Yet a lot of marketers seem frustrated by lackluster results. A new study (registration required) by the 614 Group and OneSpot may help explain why content often
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Stay on Track: Avoid Valueless B2B Content Marketing
Forrester's report on B2B content marketing concludes that B2B marketers don't focus enough on a buyer's lifetime cycle and need to establish a formal editorial board to advance content marketing programs. So let's get to work. CMSWire caught up with Laura Ramos, the author of the Forrester report, "Compare Your B2B Content Marketing Maturity," for a
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Segmentation Is About to Get Interesting
Segmenting is about to get a lot more interesting. “Knowing your customer will be the only source of competitive advantage in the future,” said Laura Ramos at Demandbase’s Marketing Innovation Summit for B2B this month in San Francisco.
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10 Things You Should Know About B2B Marketing
The last two months were all about predictions for B2B marketers. The guesswork is over. Today, we’re going to tell you some things that are happening out there, and things you need to know -- from the eyes of an analyst, marketing consultant and marketer in the trenches.
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