Articles
Tag: lead management
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Use Marketing Automation for 1-to-1 Customer Engagement
Customers direct most of their buying journeys independently of brands, making it more important than ever for marketers to understand and engage customers on an individual basis. “Marketers need to find tools that help them redefine rules of engagement,” said Anastasia Pavlova, senior director of marketing at San Mateo, Calif.-based
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Gartner Names CRM Lead Management Leaders
Gartner just named the leaders of its $20 million CRM lead management vendor club. And it's still tough to crack the leaderboard. Only Marketo, Oracle and IBM (Silverpop) made it to the “leaders” section of the Stamford, Conn.
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How Does Lead Scoring REALLY Benefit Businesses? [Infographic]
In their pitch for lead scoring, salespeople will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say.
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Marketo Teams With Demandbase For Better Targeting, Personalization
It’s been a busy spring and summer for Marketo, the San Mateo, CA., cloud-based marketing software platform provider and marketing automation specialist. It’s been a busy time for the fast-moving marketing automation industry. Period. Marketo Making Headlines In May, Marketo debuted its initial public offering and raised nearly US $80
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ClickFuel Links Market Insights to Mobile for SMBs
Everyone knows that small and medium-sized business are different from larger enterprises. But when it comes to managing a smaller company’s online activity, not all tools are one-size fits all. SMBs may be hard-pressed to find a tool that’s both comprehensive, affordable and convenient to use.
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Gartner's Magic Quadrant for Lead Management: Marketo, Oracle(Eloqua) Dominate
To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management. Lead Management In its recently released Magic Quadrant for Lead Management, Gartner identifies it
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Optify Connect Improves Lead Management: Links Behaviors, History to Website Visitors
Last month, Optify revealed the secrets of digital marketing performers. Today, they’re announcing a new capability that presents the entire behavioral history and detailed information about a lead in one place. Talk about a secret performer.
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Customer Experience: Following the Crowd #rdm12
From an early age, most of us are taught not to “follow the crowd,” but instead to chart our own path.
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Marketing Needs to Get Smarter When It Comes to Lead Management Optimization
How effectively does marketing support sales in generating the right quality and quantity of leads to fill the pipeline with legitimate sales opportunities? It may seem like an obvious question with an obvious answer, but it’s a question that the folks at CSO Insights have sought an answer to for
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Social Media Marketing By Small Business for Small Business
Are you socially active? Are you a small business? If so, there’s a new tool that’s aimed right at you. It’s called Socialot. Small Business, Big Ideas Recently launched, Socialot was borne from small business owners.
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Eloqua, Marketo Conquer Gartner Magic Quadrant for CRM Lead Management
Eloqua and Marketo are the highest-ranking leaders in the June 2012 Gartner Magic Quadrant for CRM Lead Management. Read on to find out what got them there and how they fit into the overall customer relationship management strategy for an organization.
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