Feature
With Optify Connect, marketers will be able to connect new contacts with their anonymous visit history, in an effort to create a 360-degree view of their leads. Built on its digital marketing platform, Optify Connect allows marketers to increase their response rate and evaluate leads better than ever before.
Like the marketing platforms we've seen from Demandbase, Optfy seems to be stepping up their ability to identify website visitors so that sales and marketing teams can not only identify better, more reliable leads, but they can also learn more about customer behaviors. This can help sales and marketing teams improve their targeted advertising strategies.
Learning Opportunities
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
More Info = More Effective Followup
Optify Connect can be used to enhance the following Optify applications:
- Email Manager: Marketers can view how many contacts opened, clicked or unsubscribed from each email, and receive detailed information on each individual for insight into future campaigns. Users can also compare email performance based on key metrics through in-depth marketing reports.
- Contact Manager: Each record in contact manager can be seen, from source to website visits to personal and company information. This lets users assert more control over their customer relationship management strategy. By using customized fields in landing pages or emails, marketers can better segment, prioritize, filter and follow up with contacts based on their profile and behavioral data.
- Landing Pages: Marketers can capture information without the use of traditional landing page forms. They can also use A/B testing on landing pages using Google experiments and integrate with any CMS system.
It’s clear that Optify is committed to helping marketers become more invested in the customer experience -- by giving them the tools that make it easier to develop personas and identify relevant behaviors.
