Articles
Tag: maps
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3 Ways to Center Your Business Around Customer Experience
For customers, the experience your brand offers is just as important as the product.
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Getting the Most From Your Customer Journey Maps
A customer journey map looks at all of the interactions that a customer has as they progress through their journey across all of the brand’s channels.
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Define Customer Journeys by Finding Micro Moments That Matter Most
Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice.
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From Discovery to Action: How Do You Operationalize Customer Journey Maps?
Instead of mapping your customer journey and then figuring out what to do with it, begin the mapping process with specific operational goals in mind.
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Future-Proof Your Customer Journey Maps With These 4 Techniques
Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time.
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Agility, Cupcakes and the Rise of the Customer as Designer
Amazon and Google dominate not only based on the new features they introduce, but also on the features they ditch based on customer feedback.
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Time to Burn the Customer Journey Map: Channels Don’t Matter Anymore
A decade ago, I was privileged to be on the team that launched the first real customer journey builder user interface. It was one hell of a project and we realized we were introducing a new way to define a trigger-based campaign.
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Vistaprint Takes Aim at Local Markets
With a name like Vistaprint, your mind is probably quick to go toward business cards, flyers and other paper products. But the company is more into online marketing these days, and it’s latest effort is all about cashing in on the local scene. The effort is called Local Listings
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How to Map for Success - Literally
It's a bald-faced sales pitch, for sure. Here is this map publishing platform pitching the idea of the importance of bespoke maps on company websites. Not just saying that good maps are important.
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A CEO's Guide to Navigating Customer Expectations
B2B companies are waking up to the fact that success demands consistently delivering on customer expectations over the relationship’s lifetime. A recent IBM study found that CEOs are worried that their management teams don’t fully understand the expectations of prospects and customers, or how to operationalize their customer experience strategy
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Forrester: Get Creative with Your Personas, Customer Maps
The customer is the center of attention these days, like a child at his birthday party — so many options! To understand the customer’s choices and temptations, marketers utilize personas and journey maps, and a new Forrester report is out with some of the most creative ways to utilize them.
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Google Gives Businesses More Mapped Data Visualization Options
Google has added new business data visualization capabilities to its map-making engine with the release of Google Maps Engine Pro. The new tool will enable small businesses to map their data and import client information into maps that can be edited, analyzed and shared.
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Apple's Champagne Gold iPhone To Start A Bling War?
Smartphone makers can't boost processor speeds much faster without melting your phone, more RAM is too expensive to casually toss in, and cameras can only add so much, so where's the next selling point for high-end smartphones? Will a posh paint-job be enough to keep Apple selling iPhones? we'll find
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Apple Buying Transit App Maker Embark For A Better Maps Experience
Apple is reported to be picking up yet another company in its battle to provide a competitive and comprehensive mapping service. Embark currently offers maps for New York, D.C., Boston, San Francisco and other areas.
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