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Tag: mark trenchard

DX Digest: Mark Trenchard on Targeting Content #DXS15

Scott M. Fulton III | Oct 22, 2015

The chief of Stanford Medicine’s Web publishing effort tackles the issue of how to craft your site so that your information targets the customer who’s searching for it.

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DX Digest: Mark Trenchard on Content for Customers #DXS15

Scott M. Fulton III | Oct 8, 2015

“The business we’re in is about generating knowledge,” said Mark Trenchard, director of web services and digital experience for Stanford University School of Medicine. “I always see that as the highest-level product that humans produce.

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Tag: mark trenchard

DX Digest: Mark Trenchard on Targeting Content #DXS15

DX Digest: Mark Trenchard on Content for Customers #DXS15