Articles
Tag: marketing budgets
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How to Cut Back on Martech Bloat
With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
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What Oreos Can Teach You About Your Martech Spend
Buyer, beware: Dumping martech at a time like this, or turning to less expensive options, is dangerous.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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