Articles
Tag: marketing budgets
-
Place Your Marketing Bets in 2022
Any marketer who makes decisions on what lead-gen programs to run, which events to attend, or how much to spend on paid media, is a professional gambler.
Continue reading...
-
How COVID-19 Changed Marketing
How has the pandemic changed marketing? What has shifted and what has stayed the same?
Continue reading...
-
How to Cut Back on Martech Bloat
With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient.
Continue reading...
-
What Oreos Can Teach You About Your Martech Spend
Buyer, beware: Dumping martech at a time like this, or turning to less expensive options, is dangerous.
Continue reading...
-
You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
Continue reading...
-
Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
Continue reading...
-
The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
Continue reading...
