Articles
Tag: marketing cloud
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SaaS Marketers: Tap Into the Value of Tech Partner Programs
As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell.
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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Microsoft Sets Dynamics Marketing Expiration Date for May 2018
Last October, Microsoft told its Dynamics 365 and CRM ecosystem it would stop offering new customer contracts for Microsoft Dynamics Marketing (MDM) in November 2016. On Aug. 18, 2017, the Redmond, Wash.-based vendor took this a step further and announced it will discontinue MDM as of May 15, 2018, or
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Salesforce Integrates AI-Powered Image Recognition for Twitter
Eleven months ago the tech world was abuzz with rumors flying that Salesforce might buy Twitter. Salesforce CEO Mark Benioff had called the still struggling social media company an “unpolished jewel,” a “great brand” and the proposition of acquiring it “a once in a lifetime opportunity.
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Adobe Unveils Experience Cloud, Microsoft Integrations
LAS VEGAS — Adobe announced its usual onslaught of digital marketing technology news as it began its annual Adobe Summit conference here at the Venetian and Palazzo hotels. The San Jose, Calif.-based $1.
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Ex-Salesforce Exec Leaves 'Best Software Company in the World' to Run Sigstr
Over the past 12 years, Bryan Wade has built "the rocket ship of email" at ExactTarget and then "joined the mothership" at Salesforce, where he was most recently Chief Product Officer of Salesforce Marketing Cloud.
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The Magical, Terrible World of MarTech Acquisition
What a magical world we live in, where with a simple swipe of a credit card anyone can acquire one of a thousand brand new, innovative marketing technology products! What a terrible world we live in, where with a simple swipe of a credit card anyone can acquire one
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Why Adobe Believes in User-Generated Content Marketing
Every content strategy, while sharing common foundational best practices, is a unique strategy. Robert Rose, chief strategy officer for the Content Marketing Institute, told us that last month after his company’s Intelligent Content Conference. Adobe believes it has a unique content story for marketers through its acquisition of Livefyre,
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Salesforce Readies Marketing Cloud for Lightning Platform
ATLANTA — Salesforce Marketing Cloud CEO Scott McCorkle thinks marketers own digital experience. "We own brand, the brand of our organizations," he told a packed house at Salesforce Connections, a three-day conference at the Georgia World Congress Center here this week that drew about 6,000 attendees.
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Adobe Acquires Livefyre, Will Integrate With Marketing Cloud
Adobe has beefed up its marketing cloud with the acquisition of a content curation and audience engagement platform. The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform Adobe Experience Manager. The acquisition
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Oracle - and Others - Cozy Up to ABM, Marketing's New Big Thing
Just a week after revealing its enthusiasm about account-based marketing (ABM) through a partnership with Demandbase, Oracle announced it was adding ABM lead acquisition to its Marketing Cloud. It was the largest of three companies that declared their support this week for ABM, marketing's bright, shiny new thing. Demandbase
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Put Your Customer First With Digital Experience #AdobeSummit
LAS VEGAS — The Adobe Summit opened here today with a central message that is at once obvious yet challenging: Put the customer experience first, even ahead of products and services.
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Why 10,000 Marketers Attend the #AdobeSummit
LAS VEGAS — Adobe’s premier digital marketing conference is finally here, with a host of celebrities including actor George Clooney, soccer great Abby Wambach and even Donny Osmond — perhaps best known to Baby Boomers as the teen who sang Puppy Love — all poised to share their marketing
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News You Can Use: Security Managers Need Better Tech, Staff
Enterprises continue to invest in information security technology. But they can't get the right people in place to execute — or enough of them. Security managers reported significant obstacles in fully realizing the benefits of Security Information and Event Management (SIEM) solutions because of lack of staff expertise (44.
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