Articles
Tag: marketing cloud
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Salesforce Integrates AI-Powered Image Recognition for Twitter
Eleven months ago the tech world was abuzz with rumors flying that Salesforce might buy Twitter. Salesforce CEO Mark Benioff had called the still struggling social media company an “unpolished jewel,” a “great brand” and the proposition of acquiring it “a once in a lifetime opportunity.
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Salesforce Readies Marketing Cloud for Lightning Platform
ATLANTA — Salesforce Marketing Cloud CEO Scott McCorkle thinks marketers own digital experience. "We own brand, the brand of our organizations," he told a packed house at Salesforce Connections, a three-day conference at the Georgia World Congress Center here this week that drew about 6,000 attendees.
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Can Salesforce Offer Optimum DX Without Web CMS?
Web Content Management Systems (Web CMS) are the backbone of digital experience (DX) delivery — at least if you listen to Forrester Research analyst Ted Schadler. In a Forrester Wave for Web Content Management platforms in February, he wrote: "Along every step of the customer journey, from discovery to engagement, companies
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One Year Later: Build vs. Buy Your Marketing Cloud
Nothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 and Part 2 ).
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Do Smaller Companies Dream of Marketing Clouds?
Discuss marketing technology without “marketing cloud” coming up. Difficult, right? If you don’t have one, you may feel like that kid in the neighborhood who doesn’t have an iPhone. Major enterprise software vendors offer them. Adobe’s got one. Salesforce’s got one. Oracle’s got one. But they're certainly
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What's Demandbase Doing With $30M?
Demandbase has found a $30 million believer in its B2B account-based marketing (ABM) platform. Sageview Capital led a growth equity financing round for the 150-employee, San Francisco-based digital marketing provider, company officials announced today. Demandbase’s total funding climbs to more than $90 million.
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Why Oracle Thinks It's a Lead Horse in Digital Marketing
A year ago, Gartner Research Director for Marketing Leaders, Julie Hopkins told us Oracle's $1.5 billion acquisition of Responsys makes it a "lead horse in the race." She discussed digital marketing industry market share between big marketing cloud players like Oracle, Adobe, Salesforce and IBM, which combined have acquired about
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Teradata's Marketing Marries Digital, Traditional Needs
Teradata announced enhancements to its marketing cloud today that are designed to enhance both digital and more traditional marketing. Michael Lummus, director of digital marketing solutions of Miami Township, Ohio-based Teradata Corp., told CMSWire that Teradata understands that customers don't differentiate between digital and non-digital interactions with brands.
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Buy or Build a Marketing Cloud?
Nearly 400 attended the first Marketing Technology Conference at the Seaport Hotel in Boston this week to make sense of the more than 1,000 digital marketing technologies in more than 40 categories available today. Bottom line: marketers want digital technology that works for their organizations.
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Adobe Creative Cloud Crash Locks Out Users
A software failure locked the one million users of Adobe's Creative Cloud out of "several Adobe services" for about 24 hours yesterday and Wednesday, the software giant announced. The services have been restored as yesterday, Adobe said.
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Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
IBM’s acquisition of Silverpop will create “headaches” for marketers using Big Blue platforms because of “silo problems” that will lead to a potentially expensive “integration nightmare,” according to a top official at Adobe, a leading competitor.
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Adobe to Acquire Tag Management Firm Satellite
Adobe is set to bolster its tag management capabilities via the acquisition of a firm called Satellite, a division of Atlanta based Search Discovery, the Atlanta Business Chronicle reported. Analytics Companion Adobe's in house analytics tool already has its own tag management system. Adobe TagManager is a containerized system,
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Salesforce Acquires BI Start Up EdgeSpring, Marketing Cloud Expands
Salesforce has acquired business intelligence and analytics startup EdgeSpring, and the company’s Marketing Cloud is expanding yet again only a week after the company spent US$ 2.5 billion on email marketing vendor ExactTarget. BI in the Enterprise is Messy EdgeSpring is obviously a much smaller company than ExactTarget, and
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