Articles

Tag: needle

  • Speed Read: How to Make Your Customers as Loyal as Your Dog

    Speed Read: How to Make Your Customers as Loyal as Your Dog

    Customers are always loyal … unless they can get whatever it is you're selling faster, cheaper or more conveniently. They may even give your competitor their business in exchange for intangibles like greater empathy or more smiles.

    Continue reading...


  • Use Your Best Product Fans as Sales Agents

    Some of your customers know your products as well -- or possibly even better -- than you do. So why not use them as advocates and sales agents? One company, Needle, is doing just that. The Draper, Utah-based Needle offers what it calls a “fan-sourcing” sales platform to drive conversion.

    Continue reading...