Articles
Tag: omnichannel customer experience
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5 Key Challenges to Building a Successful Omnichannel Customer Experience Strategy
We explore the biggest challenges facing marketers and cx leaders in today’s omnichannel world.
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Digital Customer Experience Isn’t Child’s Play. Just Ask Lego
I’ve spent the last 15 years of my career strategizing on how businesses can build great digital experiences that provide business value, meet audience needs and create operational efficiencies.
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Breathe New Life into Your Omnichannel Strategies
We no longer live in a 9 to 5, desktop-dominated world. The way we work, communicate and travel is being disrupted. Businesses looking to compete at this time are placing customers and their needs at the center of their strategies.
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Helping Employees Deliver the Omnichannel Experience
Business as usual today often means the customer experience starts with the mobile experience. Smart organizations are building omnichannel solutions to provide a consistent user experience across multiple channels, with the knowledge that mobile may be the starting point of the customer journey.
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Reinventing Retail for the Omnichannel Era
Retail represents a big chunk of the US economy. It contributes $2.5 trillion to the nation's annual gross domestic product, according to the National Retail Federation. So it's no surprise that there's so much interest in the quickly evolving, multichannel retail climate, as evidenced by events like the First Annual Symposium on Omni Retailing. Held
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IBM Launches New Global Customer Experience Consultancy #IBMConnect
Connecting on a global scale today for Boston Children's Hospital means thousands of stakeholders leveraging IBM's digital global platform — OPENPediatrics — to communicate, collaborate, innovate and share research about their pediatric care.
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IBM Software Targets the 'Omni-Channel' Customer Experience
As part of its Smarter Commerce initiative, IBM is releasing several solutions aimed at delivering a consistent experience across multiple retail touchpoints to what it terms “omni-channel” shoppers -- or consumers who expect a consistent sales and marketing experience across all channels they use.
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