Articles
Tag: online
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Marketers: Are You Ready for the New Crowd?
We went into quarantine making fast changes, and we’ll come out the same. Marketers' task is to identify recent digital practices that made our lives easier.
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Online? In-Store? Get Ready for the Era of Phygital Shopping
The line – however slim – that existed between in-store and online retail experiences was eliminated during the COVID-19 pandemic.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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The Pandemic May Be Winding Down, But Virtual Events Are Here to Stay
Adopting a virtual event strategy produced a number of unexpected benefits for businesses over the last 18 months — benefits that will outlast the pandemic.
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Forget VoC. Where Is Your Brand’s Voice?
With 2021 half-way done, it’s time to plan for the rest of the year and into 2022, leveraging virtual and hybrid speaking events to amplify your brand’s voice.
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Avoid Virtual Fatigue: How to Keep Online Customer Advisory Board Meetings Fresh
If your virtual meeting is little more than a series of canned PowerPoint presentations, attendees will get bored, drop off and will not attend future ones.
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PayPal Accelerating Digital Transformation Through Google Cloud and SAP HANA
PayPal uses Google Cloud and SAP HANA database to scale and accelerate their digital transformation needs.
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Newegg Embraces Dogecoin Cryptocurrency for Customer Payments
Newegg has been quick to embrace cryptocurrency in the past. On 4/20 it embraced Dogecoin as an official payment method.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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Ideas for Marketers to Combat Webinar Fatigue
Zoom fatigue has a close cousin and it’s called webinar fatigue. Combat it and reach your audience (yeah, with webinars) by thinking and acting differently.
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COVID-19 Changed Your B2B Customers for Good
Believe me when I say, COVID-19 has irrevocably changed your B2B customers and capsized traditional buying cycles.
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What CEOs Will Expect From Their CMOs in 2021
Now's the time for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. Here's how CMOs can help.
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Back Channel Conversations During Online Meetings: Friend or Foe?
Hands up if you’ve ever been in a Zoom meeting and secretly been messaging somebody else in the meeting at the same time.
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