Articles
Tag: origami logic
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Great CX Starts With Analytics, MarTech #eMetrics
SAN FRANCISCO —Marketers, web analysts and business intelligence professionals are attending the eMetrics Summit here this week to learn more about gleaning actionable insight from digital touchpoint data and its role in driving digital transformation.
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News You Can Use: IT, Employees Don't See Eye-to-Eye
Call it a matter of perspective: Results from a new survey show a dramatic disconnect between employees and IT within an organization. According to Clearswift, a cyber security firm, 73 percent of US employees believe their company provides sufficient training on how to protect sensitive information, but 72 percent
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Origami Logic Gets Another $25M
An 18-month-old Menlo Park, Calif-based marketing technology company just secured another $25 million, bringing total funding to date to nearly $50 million. Investors seem smitten with Origami Logic's Marketing Signal Measurement (MSM) Platform, which the company claims converts marketing signals into business insights. The round was led
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Origami Logic Just Made a Cheat Sheet for Marketers
Marketing in today’s world can often feel like walking in the fog (for Bay Area marketers, this could be literal, too). Marketers are bombarded with metrics, sources and partners. They're often overwhelmed when it comes to making critical decisions.
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News You Can Use: Act-On, ON24, Bynder, HubCast, More
The latest in rules of acquisition, integrating, combining, strategizing, improving and optimizing from the Golden Gate City, the 416, Manhattan on the Maas and the City on the Hill, Space City and the Next America. ON and On and On Act-On and ON24 combined their marketing automation and webinar analytics
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