Tag: pam webber

  • Brooks bicycle saddle

    5 Strategies to Achieve Better Brand Recognition

    While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention.  McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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    5 Rebranding Lessons From a CMO Who's Been There

    “We need to deliver what ?!?” I said to my brand marketing leader when she told me we needed a home page video eight weeks before we launched our new brand.  Creating a video that adequately represents the ethos of your brand is a significant undertaking in and of itself.

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    How to Improve Landing Page Conversions

    Customers arrive on your landing page at a pivotal point in their buying journey. It is when they decide whether to engage with you further or return to the world wide web.  Getting customers to your landing page is half the battle.

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