Articles
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
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For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
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Twitter announced it will shut down the video streaming app Periscope in March 2021.
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The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
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SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
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Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
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Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
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With a predicted 15% increase in podcast advertising spending this year, Spotify has expanded its offerings for marketers.
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Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
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Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
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Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
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A crawl budget analysis can complement any SEO process by indicating sticking points that could benefit from updates.
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Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
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