Articles
Tag: pierre debois
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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How Clean Data Efforts Support Consumer Privacy Efforts
Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Google Hints at Search Console API Update: Implications For SEO Strategy
Google has made a series of smaller announcements related to its Google Search Console API which signal significant changes ahead.
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Why It's Time to Update Your Call to Action
Marketers must reassess what makes a good CTA as they appear in even more channels than before and can make the difference whether someone clicks … or not.
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Why Marketers Need a Dedicated Analytics Strategy for Facebook Messenger
While Facebook's main platform is encountering heavy public scrutiny, its Messenger app is emerging as the crown jewel for maintaining engagement.
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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How to Avoid SEO Cannibalization
Sometimes it's possible to have too much of a good thing — and so it goes with SEO cannibalization.
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3 Questions for Marketers to Ask Before Buying New Software
Three questions which can help marketers triage which features will best blend data, analytics and machine learning development into a technology stack.
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