Articles
Tag: pierre debois
-
How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
Continue reading...
-
How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
Continue reading...
-
Microsoft Azure Synapse Raises the Data Management Bar
Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
Continue reading...
-
Spotify Video Ads Expands Choices for Podcast Marketing Strategies
With a predicted 15% increase in podcast advertising spending this year, Spotify has expanded its offerings for marketers.
Continue reading...
-
Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
Continue reading...
-
How to Better Vet Referral Traffic in Google Analytics
Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
Continue reading...
-
How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy
Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
Continue reading...
-
How to Inspect Search Engine Crawls for Better SEO
A crawl budget analysis can complement any SEO process by indicating sticking points that could benefit from updates.
Continue reading...
-
How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
Continue reading...
-
What Should Be in a Good Martech Stack?
Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments.
Continue reading...
-
3 Tips to Better Lead Remote Analytics Teams
If you are a manager managing data and metrics with a remote team, what can you do to better lead team discussions to produce results?
Continue reading...
-
How the Growing Facial Recognition Debate Impacts Martech
Image recognition has been hailed as a critical identifier of digital media to causal customer needs, but can it be an intrusion?
Continue reading...
-
How Google Core Web Vitals Measures a Digital Customer Experience
Monitoring website performance has been a prime directive for marketing to protect the customer experience.
Continue reading...
-
How to Better Communicate Analytics Reports While Working From Home
Tip 1: Avoid micromanaging. Micromanaging creates a “check with someone else” bureaucracy in which nothing gets done without endless review.
Continue reading...
