Articles
Tag: pierre debois
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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What's Inside the Latest Google Analytics 360 Updates
Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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How to Get Started With A/B Testing
A/B testing is nothing new. So why do so many businesses still fail to do it?
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How Google Optimize Testing Can Help Improve Customer Conversions
Using test platforms like Google Optimize can help businesses choose the right assets and landing pages to improve customer experience and conversion.
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How CMOs and CIOs Can Work to Better Manage Data and Analytics
Only one in four marketing organizations report having a very effective working relationship with IT according to a recent report. That's got to change.
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
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How to Improve SEO Through Keyword Mapping
Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries.
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It's National Black Business Month. Let's Talk Supplier Diversity
When businesses look to improve diversity and inclusion efforts, they typically focus on the recruitment process. But another area worth exploring is suppliers.
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How Google Analytics Consent Mode Helps Protect Customer Privacy
Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works.
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How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy
GA4 Tech Report is a hold-out from the platform's launch in 2009 for good reason. Insights into tech preferences can help shape future strategies.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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