Articles
Tag: pierre debois
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Google Tag Manager Adds to Marketer's Toolkits With Custom Tag Templates
Google added to its recent Tag Manager related announcements with the launch of custom tag templates in May.
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How Google Tag Manager Trigger Groups Improve Analytics
Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.
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How to Avoid SEO Cannibalization
Sometimes it's possible to have too much of a good thing — and so it goes with SEO cannibalization.
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3 Questions for Marketers to Ask Before Buying New Software
Three questions which can help marketers triage which features will best blend data, analytics and machine learning development into a technology stack.
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A New Facebook Ad Metric Matches Spend to Cross-Channel Experiences
One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view.
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Facebook Ad Metrics Updates Aim to Help Marketers Track Reach
Facebook started rolling out a number of new ad metrics in recent weeks and is retiring a number more today in response to marketers' requests.
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New Google Data Studio Features Help Marketers Tell Better Stories With Data
Google Data Studio introduced three new features which are aimed at making creation and collaboration on reports easier.
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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