Articles
Tag: pierre debois
-
Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
Continue reading...
-
What 2020 Analytic Trends Will Remain Trendy in 2021?
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text.
Continue reading...
-
Down Periscope: Twitter Discontinues the Livestreaming App
Twitter announced it will shut down the video streaming app Periscope in March 2021.
Continue reading...
-
How to Create Dashboard Frameworks That Support Marketing Analysis
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times.
Continue reading...
-
Get Your SEO House in Order for 2021
SEO strategy once meant "I want to be number one for this keyword.” That strategy makes sense for a simple website ... being launched in 2001.
Continue reading...
-
How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
Continue reading...
-
How Pipelines Can Help Marketers Gain a Better Understanding of Machine Learning
Understanding pipelines is a good place for marketers to start learning about machine learning without feeling overwhelmed.
Continue reading...
-
Microsoft Azure Synapse Raises the Data Management Bar
Microsoft has been updating and adding new features to Azure Synapse since its Build conference in May to meet demand from marketers and analysts alike.
Continue reading...
-
Spotify Video Ads Expands Choices for Podcast Marketing Strategies
With a predicted 15% increase in podcast advertising spending this year, Spotify has expanded its offerings for marketers.
Continue reading...
-
Google Analytics Brings Predictive Metrics to App + Web
Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.
Continue reading...
-
How to Better Vet Referral Traffic in Google Analytics
Referral traffic metrics will never be perfect. But applying a few tactics can help ensure your digital marketing campaign budget is money well spent.
Continue reading...
-
How Microsoft’s Analytics Strategy Might Evolve With a TikTok Buy
Where would a TikTok buy fit in Microsoft's evolving analytics and machine learning strategy?
Continue reading...
-
How to Inspect Search Engine Crawls for Better SEO
A crawl budget analysis can complement any SEO process by indicating sticking points that could benefit from updates.
Continue reading...
-
How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
Continue reading...
