Articles
Tag: pierre debois
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Tips for Avoiding and Managing Costly Branding Associations
In today’s hyper-connected world, marketers must work tirelessly to avoid or manage associations with current events or risk potentially alienating their customers.
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How Visual Search Is Influencing Marketing: A Look at Pinterest Lens
Marketers and consumers have long turned to search engines for convenience. But as our interfaces have changed and our options for media have broadened, our needs for search capabilities have also become more nuanced. One nuance being explored more deeply these days is image search.
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How Mobile Analytics Can Drive Your Overall Analytics Plan
Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions taking place in mobile analytics seem to be happening with equal speed.
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Mastering SEO for Voice Search: 4 Tips for Marketers
Succeeding at search optimization these days increasingly depends on planning content and keywords with voice-enabled search in mind. In a recent CMSWire post, I wrote about how the increasing popularity of voice-enabled devices and software — such as virtual assistants like Amazon Echo, Google Home and Apple’s Siri —
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Self-Service Analytics Offer Opportunities and Challenges
When my clients ask me what a successful company-wide self-service analytics collaboration looks like, I tell them to imagine a group of jazz musicians: The individual players all contribute song notes from their own instruments and styles, but it’s the collective sound of everyone playing together that creates the musical
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The Whole Analytics Perspective on Amazon's Whole Foods Buy
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.
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6 Factors to Look For in an Analytics Solution
These days, it can seem like the only thing constant about software features is change. For example, Microsoft Excel existed for years before the advent of the ribbon, which we now take for granted as the useful toolbar displaying menu selections at the top of each spreadsheet page.
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Here's Why Every Modern Marketer Needs R Programming
Today’s marketers get bombarded with new martech tools almost weekly, if not daily — at least I do.
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Google Focuses on the Customer Journey at Marketing Next 2017
Expectations were high for Google’s Marketing Next teleconference in San Francisco last week and the Mountain View-Calif.-based search giant didn’t disappoint in announcing its planned innovations.
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How Google Optimize Simplifies Site Testing
Marketers are always looking for ways to improve the response to their marketing content. And between the increase in connected devices and the ubiquity of programmatic campaigns, that need is greater than ever before.
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Google AdWords Targeting Gets a Boost From Social Media
Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists. In response to these trends, Google added Demographic Targeting to AdWords last fall.
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Google Analytics Retools for Easier Data Insights
When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic books to the world of big-budget Hollywood movies.
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Google Analytics Ties Site Quality to Sales with Session Quality Reports
Every marketer understands that maintaining product and service quality is paramount because it reassures customers that features and performance will remain consistent, both across users and over time. Maintaining high levels of quality is challenging but necessary.
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Data Drift: What It Is and How to Avoid It
Developing a decision tree project can feel a lot like logging into your Netflix or Hulu account. There are so many programming choices that you can stay glued to your laptop for a long, long time. But one thing that leave you feeling chained to your screen is data drift.
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