Articles
Tag: pierre debois
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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How Google Ads Performance Planner Ties Performance to Marketing ROI
Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue.
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How Analysis Hub in Google Analytics GA4 Eases Ad-Hoc Analysis Workflows
GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations.
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New Data Import for Google Analytics GA4 Is a Workflow Boon
The data import feature is a much-needed upgrade for data management within Google Analytics.
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Bringing Diversity and Inclusion Into the Board of Directors
Experts say barriers to boardroom diversity exist because of the way boards are typically formed. New legislation looks to break down those barriers.
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How To Use Cohort Analysis in Google Analytics' GA4
Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities.
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Why Marketers Should Be Thinking About YouTube Hashtag Optimization
YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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How to Use Instagram Search Optimization: A New Kind of SEO
Instagram has introduced a new variation on its search, one in which marketers should consider as social media optimization, a complement to SEO.
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Social Media Trends to Consider in Your 2021 Marketing Strategy
The "social" part of social media took on a whole new weight in 2020, as the COVID-19 pandemic restricted people to small groups and away from indoor venues.
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