Articles
Tag: pierre debois
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Kick-Start Analytics Efforts With Google Analytics GA4 Geographic Reports
Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team.
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The Evolution of Excel: When to Ditch the Spreadsheet
Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet.
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Why Spotify Greenroom Drop-In Audio Chat Holds Potential for Marketers
Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement.
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Marketers: Choose the Right Performance Metrics in Machine Learning Models
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models.
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Google Introduces Search Console Insights to Track Content's Performance
Google Search Console Insights blends data from Search Console and Google Analytics into a dashboard focused on content performance.
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How to Analyze Online Seasonal Marketing
Typical preparations for seasonal sales went out the window during the pandemic and are unlikely to return to the same state again.
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How Ecommerce Influences B2B Analytics
The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention.
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Why Facebook Is Discontinuing Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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A Quick Introduction to Microsoft Azure Purview
Microsoft Azure Purview, first introduced in December 2020, is a cloud PaaS that provides a unified view of data sources across an organization.
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Report Publishing Brings Version Control to Google Data Studio
Google Data Studio's new Report Publishing allows marketers to update reports without cutting off access to the latest version for readers.
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How Quality Scores Improve Your Digital Ad Campaign Strategy
Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment.
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Twitter Spaces Challenges Clubhouse for the Live Audio Social Media Crown
Twitter Spaces is only one in a recent spate of entries to the live audio social media arena. What sets it apart?
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Enhanced Measurement in Google Analytics 4 Simplifies Events Management
Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier.
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How Return of Advertising Spend Analysis Can Guide Marketing Budget Spend
Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS).
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