Articles
Tag: pierre debois
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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8 Analytic Trends to Watch in 2020
Every marketer will have measurement and analysis at the forefront of their strategic plans in 2020.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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Conditional Formatting Comes to Google Data Studio
Conditional formatting is one way to help you monitor metrics and Google just introduced it to its popular dashboard.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Can Facebook Conversational Ads Raise Click-Through Rates?
Improving click-through rates from ads remains a real struggle for marketers.
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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How Clean Data Efforts Support Consumer Privacy Efforts
Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears.
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How Digital OOH Ads Take Your Message to the Streets
The rise of digital billboards as part of digital out of home advertising provides an opportunity to tailor messages to customers.
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Google Hints at Search Console API Update: Implications For SEO Strategy
Google has made a series of smaller announcements related to its Google Search Console API which signal significant changes ahead.
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