Articles
Tag: pierre debois
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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How to Use Google Analytics to Renew Content Marketing
Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand.
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The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
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5 Signs Your Analytics Dashboard Needs an Update
When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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Use Lookalike Audiences to Reinvigorate Your LinkedIn Ad Campaigns
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.
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Pinterest Trends Give Marketers a New SEO Opportunity
Pinterest released a new tool, Pinterest Trends, in beta last December, to provide marketers a view into the top US search terms from the previous 12 months.
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7 Emerging Social Media Marketing Trends to Watch
Hyperlocal marketing, "likes" lose their charm and more trends that will shape the face of social media marketing in the year ahead.
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8 Analytic Trends to Watch in 2020
Every marketer will have measurement and analysis at the forefront of their strategic plans in 2020.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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What Instagram's Hidden 'Like' Count Means for Marketers
Instagram's decision to hide likes has ruffled feathers in the influencer world, but marketers should view it as an opportunity.
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Forget Shadow IT, Shadow Analytics Can Put You on the Wrong Side of Regulations
Knowing where and how data is being handled within an organization has become all the more critical in light of data privacy regulations.
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