Articles
Tag: pierre debois
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How Google Core Web Vitals Measures a Digital Customer Experience
Monitoring website performance has been a prime directive for marketing to protect the customer experience.
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How to Better Communicate Analytics Reports While Working From Home
Tip 1: Avoid micromanaging. Micromanaging creates a “check with someone else” bureaucracy in which nothing gets done without endless review.
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Spotify Ad Studio Gives Marketers an in With Work From Home Customers
Adding Spotify ads to a marketing campaign strategy can give some marketers a way to provide meaningful messages that fit the current work-from-home era.
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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Amazon Launches AppFlow to Speed Data Integration
AWS launched a new integration service called Amazon AppFlow, aimed at making it easier to transfer data between AWS services and other SaaS applications.
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How to Effectively Use Google Analytics TreeMap Reports
Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills.
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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How to Use Twitter Analytics to Keep Your Marketing Messaging on Point
Twitter provides marketers with one of the most straightforward dashboard tools available, but some marketers don't explore analytics beyond that.
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What Makes a Good Data Visualization?
Effective data visualizations display complex information in a way that's easy to understand. Here's what goes into creating a good one.
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How to Avoid a Twitter Suspension of Your Marketing Strategy
What marketers need to know about Twitter's Platform Manipulation and Spam policy.
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How to Use Google Analytics to Renew Content Marketing
Identifying evergreen and renewable content can help improve the return on your content investment and make better use of the content you have on hand.
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The 'Soft Skills' Every Analyst Needs to Succeed
Hiring managers are starting to shift their attention away from technical prowess to other skills analytic professionals should have.
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5 Signs Your Analytics Dashboard Needs an Update
When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh.
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