Articles
Tag: pierre debois
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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Beware of Technical Debt in IoT Projects
Too often, in our rush to deploy new solutions or services, we don't fully think out the long-term implications.
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Google Introduces 4 New Search Ad Position Metrics
Major advertising platforms are adjusting metrics to increase transparency of their digital ad systems.
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Tracking YouTube Video Performance In Google Tag Manager
A look at Google's time-saving YouTube trigger for Google Tag Manager.
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How Data Visualization Tools Are Making Self-Service Analytics Easier
Why visualization is critical in digital analytics.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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How Marketers Can Get Started With Time Series Data in R Programming
Time series is one way to explore data in R programming, providing potential insights into future trends or possible new directions.
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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis
A map to understand the customer journey across devices.
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Google Rebrands AdWords and DoubleClick to Google Ads
Why the time was ripe for Google to retire the AdWords brand.
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How Marketers Can Plan Data Mining With R Programming
How best to manage data using R programming.
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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