Articles
Tag: pierre debois
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Google Rebrands AdWords and DoubleClick to Google Ads
Why the time was ripe for Google to retire the AdWords brand.
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How Marketers Can Plan Data Mining With R Programming
How best to manage data using R programming.
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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Google Analytics Data Retention: A New Feature for Keeping Data Safe
Google's new solution for controlling how long data is retained.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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Why Data Scientists Need Room to Explore
Data science, when done right, can give businesses insights otherwise unachievable. But managers often fail to give their analysts the space to experiment
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Understanding Google Analytics Audiences Report
A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.
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What's Inside the Google Search Console Update
Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside
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Amazon Go Pushes the Limits of Mobile Commerce
Amazon's experiment with Amazon Go is a test of the idea that online and offline retail are no longer separate activities.
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How DataOps Remove Analytics Silos and Increase Value
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
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Google Chatbase Ushers in the Rise of Chatbot Analytics
Businesses need a way to measure the performance of chatbots, and one of the most noteworthy chatbot analytics tools is Google's Chatbase.
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Google Updates AdWords Experience to Help Brands Address Customer 'Micro-Moments'
Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments."
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How Geotagging Helps Marketers Locate Active Customers
Marketers can often work out where customer activity occurs based on just a hashtag or location mention
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Tips for Avoiding and Managing Costly Branding Associations
Understand the power of brand associations
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