Articles
Tag: pierre debois
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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
The shutdown of well-known platform, Klout, marks a very big shift in martech.
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Google Analytics Data Retention: A New Feature for Keeping Data Safe
Google's new solution for controlling how long data is retained.
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Understanding Google AdWords Days to Conversion Metric and Notes
Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know.
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Why Data Scientists Need Room to Explore
Data science, when done right, can give businesses insights otherwise unachievable. But managers often fail to give their analysts the space to experiment
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Understanding Google Analytics Audiences Report
A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors.
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What's Inside the Google Search Console Update
Google released an update to its Search Console that is slowly being rolled out to webmasters. Here's what you'll find inside
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Amazon Go Pushes the Limits of Mobile Commerce
Amazon's experiment with Amazon Go is a test of the idea that online and offline retail are no longer separate activities.
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How DataOps Remove Analytics Silos and Increase Value
Embracing DataOps can help organizations eliminate data silos and thereby gain the holistic view of data they need to improve the customer experience.
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Google Chatbase Ushers in the Rise of Chatbot Analytics
Businesses need a way to measure the performance of chatbots, and one of the most noteworthy chatbot analytics tools is Google's Chatbase.
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Google Updates AdWords Experience to Help Brands Address Customer 'Micro-Moments'
Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments."
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How Geotagging Helps Marketers Locate Active Customers
Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic referenced a 2014 Kleiner Perkins
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Tips for Avoiding and Managing Costly Branding Associations
In today’s hyper-connected world, marketers must work tirelessly to avoid or manage associations with current events or risk potentially alienating their customers.
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How Visual Search Is Influencing Marketing: A Look at Pinterest Lens
Marketers and consumers have long turned to search engines for convenience. But as our interfaces have changed and our options for media have broadened, our needs for search capabilities have also become more nuanced. One nuance being explored more deeply these days is image search.
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How Mobile Analytics Can Drive Your Overall Analytics Plan
Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions taking place in mobile analytics seem to be happening with equal speed.
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