Articles
Tag: pierre debois
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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How Marketers Can Use Regressions for Better Machine Learning Initiatives
Looking to establish relationships in your data? Regression analysis can help.
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Google Data Studio Enhances Report Development With 3 New Features
Three new Google Data Studio features meant for faster insights and easier report development.
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Dimension Reduction: Preparing Marketing Data For Efficient Machine Learning
Marketers must be deliberate when adding dimensions to a machine learning model. The cost of adding too many is accuracy.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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7 Trends That Will Impact Analytics in 2019
A look ahead at the trends that will influence the field of data analytics in 2019.
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Google Data Studio Updates Calculated Fields to Improve Data Exploration
Calculated Fields in Google Data Studio show the importance of features that simplify data exploration and visualization.
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Beware of Technical Debt in IoT Projects
Too often, in our rush to deploy new solutions or services, we don't fully think out the long-term implications.
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Google Introduces 4 New Search Ad Position Metrics
Major advertising platforms are adjusting metrics to increase transparency of their digital ad systems.
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Tracking YouTube Video Performance In Google Tag Manager
A look at Google's time-saving YouTube trigger for Google Tag Manager.
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How Data Visualization Tools Are Making Self-Service Analytics Easier
Why visualization is critical in digital analytics.
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How Marketers Can Recognize the Signs of Ad Fatigue
Ad fatigue has set in with consumers, but marketers can recognize the early warning signs using various readily-available metrics.
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Social Media Marketing: Looking Beyond Reach
Marketers have long focused on the reach of their social media messages as a key measurement but it requires more than reach to be successful.
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How YouTube Watch Time Is the Video Metric Marketers Need
Google has adjusted its YouTube analytics reports to focus on watch time.
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