Articles
Tag: predictive analytcis
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How AI is Changing Content Marketing Today and in the Future
How is artificial intelligence changing the content marketing landscape? We've asked experts within the industry for their insights.
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Why a Cat May Be Better Than Predictive Analytics in Picking World Cup Winners
As World Cup 2018 continues, we look at whether a cat called Achilles can predict the outcome better than predictive analytics applications.
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Aviso Brings Artificial Intelligence to Sales Forecasting
Aviso extended the reach of its cloud-based predictive sales forecasting capabilities with the release of Aviso Sales Vision (ASV) platform, which enlists artificial intelligence and machine learning
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Pegasystems Adds AI to Pega Sales Automation
Pegasystems is adding artificial intelligence (AI) to Pega Sales Automation product. The announcement comes two weeks after the Cambridge, Mass.-based business process and customer relationship manage
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Predictive Marketing: The Next Must-Have Technology for CMOs
The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge:
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Salesforce Aims to Revolutionize CRM with AI-Powered Einstein
Salesforce officially unveiled its artificial intelligence (AI) capability called Einstein yesterday — just hours before Oracle kicked off OpenWorld. Constellation Research analyst Doug Henschen
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Meet Salesforce Einstein: A Sneak Peek at Benioff's Dreamforce Star
Salesforce chief Marc Benioff isn't very good at keeping secrets. Or more realistically, he intentionally leaks bits to the press to get everyone excited about the news he'll be making at Dreamforce,
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Gartner Rates These Companies the Best in Advanced Analytics
Brace yourself: the Gartner analysts who penned this year’s Advanced Analytics Platforms Magic Quadrant (MQ) expect companies that compete using advanced analytics and proprietary algorithms wil
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Your Next Predictive Analytics App Might Offer a Money-Back Guarantee
To be fair, I was the one who raised the subject of a money back offer with Tawheed Kader, CEO and founder of ToutApp, a start-up sales platform that uses machine learning and predictive analytics to
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Radius Gets $50M, Sets Sites on Customer Success
Radius, a provider of B2B predictive marketing software, just closed on a $50 million series D funding round. It brings the start-ups total financing to date to $125 million. Founders Fund led this ro
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Idio: We Can Help You Listen in on Your Competitors
A content analytics vendor claims its newest product can help marketers keep track of their competitors and find opportunities to take relevant conversations to the next level. According to Londo
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IBM Applies Big Data Services Built On Kenexa to Better Manage Workforce
Given that IBM is currently devising a restructuring plan that will involve cutting thousands of jobs worldwide, the announcement that it is launching new big data and analytics services to help manag
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