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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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Editorial
Abstract architectural photograph looking up through intersecting steel beams and support trusses against a bright blue sky, creating a geometric framework pattern that symbolizes structure, interconnected systems and foundational design.
The Antagonist's POV: The CX Framework That Finds Friction Before Surveys Do
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Editorial
``` A beagle puppy tilts its head sharply to one side while standing on a clover-covered lawn, ears flopped forward, with a blurred wooden fence and trees in the background. ```
The CXM Market Just Delivered a Verdict. Are CX Leaders Listening?
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Editorial
AI-generated illustration of dejected Philadelphia sports fans wearing jerseys and hats representing the city's professional teams, sitting with heads bowed and disappointed expressions beneath a nighttime Philadelphia skyline. A large sign reading "The Pain Is Real Again" reinforces the emotional scene, echoing the article's theme that emotional outcomes matter more than favorable statistics or expectations.
Your Customers Don't Care About Your CX Dashboard — Just Ask a Philly Sports Fan
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Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Debuts Help Agent With Pay-Per-Resolution AI
Digital billboard in New York’s Times Square displaying MoEngage’s announcement of $100 million in funding led by Goldman Sachs and A91 Partners, featuring the Nasdaq logo and a stylized statue graphic celebrating the milestone.
MoEngage Acquires Aampe to Put a Dedicated AI Agent Behind Every Customer
Customer Contact Week 2026 in Vegas
What Comes After AI? Leaders Say the Hard Part Is Just Beginning
Black-and-white vintage photograph of two men in suits standing close together indoors, each holding a finger to his lips in a "shh" gesture. Both appear to be exchanging a conspiratorial glance, suggesting secrecy, discretion or silence, while blurred figures stand in the background.
The New Rule of Customer Engagement: Sometimes Say Nothing
Three stacked Amazon Prime delivery boxes on a doorstep, with a garden visible in the background.
AI Traffic Growth Nears 100% on Amazon Prime Day — and Converts Better Than Every Other Channel
A man and two women share a conversation at a dining table aboard a train car, circa 1920s, in a scene suggesting attentive, personalized customer service.
When AI in Customer Service Falls Short, Empathy Picks Up the Tab
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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