Articles

Tag: rick sloboda

  • How to Find the Right Tone for Your Web Copy

    Most web copywriters argue that web copy should be more direct and conversational than most print materials, but how can you adopt this tone without compromising your brand identity? You can set a tone that is appropriate for the Web while respecting your brand with these few simple rules and

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  • WEM: Poor Website Design Holds Businesses Hostage

    Online visitors form a first impression of a website quicker than the blink of an eye -- literally. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to

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  • How to Avoid Being a Difficult Client and Get More Bang for Your Buck

    Working with contractors or 3rd parties, like any relationship, is a two-sided affair. Here are some tips for keeping your Web projects running smoothly. Like anyone whose job involves direct client contact, web professionals often come across difficult client behavior patterns.

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  • Listening to Your Customer Through Social Media

    One of the most important steps to take before speaking to your customers through your web content is learning what they want, and what opinions they have about you and your competition.

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  • Using PR to Drive Traffic to Your Website

    You want to grow your business, and raising its profile in the community seems like the perfect strategy to get more visitors to your website. But, be warned, if you launch a public relations campaign prematurely you could be doing more harm to your business than good.

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  • Generating Relevant Website Content

    If you think your website content isn’t working for you, you’re probably right. And the realization that you ‘need something better’ is a step in the right direction. But what’s the next step? What’s ‘better’? And how do you get there? For many businesses, the first step is--back.

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  • How to KISS When Your Web Copy Isn’t Short and Simple

    Most of us are aware of the golden rule for plain writing on the Web: Keep It Short and Simple (KISS). But there’s no getting around it--at some point you are likely to have a long piece of complex material that you have to put up on your website.

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  • Poll: Internet Users Place More Weight on Web Design

    The demand for good web design is increasing, revealed a recent Webcopyplus online poll. Almost 25% of web users indicated “poor visual presentation” as the number one element that drives them away from websites. Only 6.

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  • 5 Simple Ways to Improve Your Web Copy

    It’s the Web, right? So it’s supposed to be sticky. Fortunately, there are simple ways to ensure visitors “stick around” your website. Even avoiding pricey add-ons such as corporate videos, your web copy alone — if done right — can make your website more attractive to users. Here’s how: 1.

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  • Why Online Marketing Makes More Sense Than Ever

    For more than a decade, sales strategists have been advising businesses to take their marketing online. Forward-looking companies have heeded this message. However, many businesses still prefer traditional media such as TV, radio and newsprint.

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  • 10 Ways to Repurpose Your Website Marketing Copy

    So, your shiny new website marketing copy is finally in place. Congratulations! Even better, that same marketing copy is starting to bring in business. (Must be all those precise keywords and cleverly phrased calls to action.

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  • Web Content: Simple is Better

    When it comes to website copywriting, design and development, simple is always better. It makes it easier for online visitors to: Answer basic questions, starting with “Am I at the right place?” Absorb and digest key messages Fulfill a desired course of action, e.g. subscribe, purchase, etc.

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  • Web Writing: The Good, Bad and Ugly

    How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that’s brain-dead obvious. Yet, it seems 90% of websites miss the mark completely. The problem: self-absorbed web content. The cause: self-absorbed copywriters and business owners.

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  • Writing Website Headlines that Connect

    Headlines can be extremely effective tools to engage your online visitors and entice them to gather more information about your products, services and business.Following are three guidelines to help you create headlines that connect: 1.

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