Articles
Once a customer advisory meeting meeting has concluded, host companies may feel their hard work has been completed, but it has just begun.
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Do you have the right components in place for a successful customer advisory board meeting in 2022?
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Companies who host customer advisory boards (CABs) should always bring certain key items to their gatherings (whether in-person or virtual).
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If your virtual meeting is little more than a series of canned PowerPoint presentations, attendees will get bored, drop off and will not attend future ones.
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CAB managers shouldn't let the momentum they have created lag or — worse — go dark just because face to face meetings aren't possible.
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For marketers interested in gathering more impactful, strategic input from customer executives, customer advisory boards are the proven way to go.
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Participating executives can obtain a number of benefits from participating in well-run CAB programs.
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CAB managers need to create, track and measure quantifiable results of the performance of their customer advisory board programs.
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Companies who focus exclusively on actual meeting presentation content but ignore or minimize supporting elements do so at their own peril.
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Customer advisory councils deliver the most value for the time and resources invested.
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