Articles
The tech industry suffers from a longstanding misconception that it is a meritocracy, where only hard work and the best ideas are rewarded regardless of gender, race or socioeconomic status.
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Every time a new generation of sales technology comes along, more salespeople disappear. From shore to shore, north to south, salespeople leave the profession in droves, eradicated by the ruthless efficiency of computers, software and increasingly smart machines.
OK, none of that is true.
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Boilerplate recitation of features and functions won't move today's B2B customers.
Those customers have invested a lot of time in research before meeting with a vendor — which means the vendor better have studied up as well.
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