Articles
Tag: sas12
-
Social Media is Changing How Organizations Relate to Customers #sas12
Is figuring out what customers are thinking really as easy as asking them if they would recommend your product to a friend? This is the theory behind the growing popularity of the Net Promoter Score, a rating given out based on how many people respond yes to that question. But at this year's Sentiment Analysis Symposium this week in San Francisco, the focus was just as much on social media.
Continue reading...
-
Context is the Key with Sentiment Analysis #SAS12
Businesses using sentiment analysis need to tune out the hype around understanding sentiment to help predict customer behavior. The link between them is tenuous and complicated.
Continue reading...
-
The Future is Now: Business Models Evolve at #JBoye12
Transitioning from a full day at the Sentiment Analysis Symposium in New York to day two of the J. Boye Web and Intranet conference in Philadelphia not only means that I get to ride the rails.
Continue reading...
-
Community Management Meets Sentiment Analysis #SAS12
What’s the difference between a market analyst and a community manager? Surprisingly, not much. Sure, we may have a different set of degrees, but at the most basic level, we’re attempting to better understand how customers consume and process information. As a community manager attending a sentiment analytics conference,
Continue reading...
-
Searching for Deeper Meaning in Sentiment Analysis at #SAS12
Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from opinions and attitudes in social media, news and enterprise feedback gathered in New York for the Sentiment Symposium 2012.
Continue reading...