Articles
Tag: sean zinsmeister
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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B
Business-to-business (B2B) sales and marketing are entirely different from business-to-consumer (B2C) tactics — or that's the general assumption.
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Getting Started with Machine Learning: 3 Things Marketers Need to Know
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise.
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Predictive Marketing: The Next Must-Have Technology for CMOs
The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities. Predictive
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