Articles
Tag: search engine optimization
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When Is Changing an Article Date Good for SEO?
It's long been proven that Google likes fresh content. But changing your article's date doesn't mean your article is fresh and that Google will rank it better.
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Highlights From Google's Marketing Livestream
Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.
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Preparing for Google's Page Experience Update via the Core Web Vitals Report
Core Web Vitals are the key signals such as page loading speed and ease of interaction with which Google uses to measure a website's performance.
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Moz Announces New Beta Performance Metrics Suite
Moz announces the launch of Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro.
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25% of Top-Ranking Sites in Google Search Have No Meta Descriptions. Wait, What?
A recent study uncovered that a one quarter of the top-ranking sites in Google search don't have a meta description. Is it time to reevaluate their use?
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Voice Search Optimization Best Practices
Voice search is gaining momentum. In fact, a July 2020 report from Perficient, showed that 55% of those polled use voice search.
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Microsoft Touts Bing as Google Threatens to Pull Search Out of Australia Over Legal Woes
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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What Do the Google Antitrust Lawsuits Mean for Marketers?
Google faces another antitrust lawsuit. What are they about, and what will the impact of these lawsuits mean for marketers?
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How to Inspect Search Engine Crawls for Better SEO
A crawl budget analysis can complement any SEO process by indicating sticking points that could benefit from updates.
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Is SEO Empowering Your Content, or Restricting It?
SEO should undoubtedly be a part of your content marketing strategy but it shouldn't be the only factor, great content is still key.
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Alternative Search Engines: A New SEO Frontier?
Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to?
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What You Need to Know About Google BERT and the Top Stories Carousel
Marketing teams have been left wondering how the integration of Google's Bert’s will affect their SEO, and which content strategies will work in the future.
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How Google BERT Will Impact SEO and Marketing
Here's a look into how Google's search algorithm update, BERT, will change search engine optimization and the Google user experience.
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10 Ways to Get Ahead in Voice Search
Voice search will account for 50% of all internet searches next year and marketers need to be ready. Here are 10 ways to get onboard.
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