Articles
Tag: social strategy
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Tech Tool Tourist: Gartner's Digital Marketing Transit Map
Feeling turned upside down by the digital marketing landscape? There's an app for th... well, at least Gartner has taken the time to build a handy transit map style infographic to show us the digital marketing toolkit in a somewhat navigable way. Digital Marketing Hoods Look at that map.
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Building a Social Media Team: The Project Manager
As the use and expectations of social media grow in the enterprise, so does the amount of work that’s necessary to realize goals. Somebody has to manage that work or it will quickly spiral into uncoordinated threads that consume time and resources.
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Focus on Social Standards at W3C Social Business Jam #socbiz
IBM is sponsoring the W3C Social Business Jam, which will be held online November 8-10, and social standards will play a big role in the discussions. The Jam is an "online conversation" among business, government and technology leaders about the current state of social business, and the future roles
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SharePoint 2010: Creating Competitive Advantage using Social Media and Collective Intelligence #spc11
Wednesday I had the opportunity to attend one of the 2011 SharePoint Conference sessions entitled “Creating Competitive Advantage Using Social Media and Collective Intelligence” given by Thomas Krofta, Sr. Director of Avanade.
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How to Harvest a Strategic Enterprise Content Strategy
Previously we’ve addressed how to merge content strategy and enterprise content management. It’s no secret that, as more platforms emerge from which to engage customers, vendors and employees, the more challenging that creating and managing content becomes.
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Ixxus Links to Alfresco, Applies Enterprise Content Management Process to Social Media Marketing
Social media has become a component of marketing and customer engagement for many organizations. However, many are not managing their social network use as consistently as other forms of enterprise content. London-based Ixxus (news, site ) has a solution.
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Build Your Enterprise Collaboration Social Graph with Harmon.ie for Sharepoint 3.0
If you think that social graph and Sharepoint are opposites, think again. Thanks to harmon.ie, Sharepoint 3.0 just got more socially adept. Yes, version 2.2 was recently released, but 3.0 is designed to enhance the social elements of working, while 2.2 focused on basic elements of workflow.
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SMBs Most Likely to Integrate Social Media Across Marketing Channels
While social media as we know has been around for a number of years, it’s only been a few since companies considered it part of its communications and marketing strategy, and even fewer since many actually started integrating social media and tracking its impact on engagement.
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Charting an Enterprise Social Strategy #fccf10
So far at Forrester's Content and Collaboration Forum we’ve learned that content and engagement are key and that collaboration strategies can help employees be more productive. But what about your enterprise social strategy? Mapping Your Course, Implementing a Strategy During an "Action Session", Rob Koplowitz, Vice President and
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