Articles
Tag: steve olenski
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This Is the Most Egregious Act Any Brand Can Commit
I’m not a marketer, but I know what consumers want. And it's a nine-letter word that rhymes with "schmelevance."
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How Marketers Can Solve the Cross-Channel Personalization Puzzle
Personalized marketing is nothing new. It’s been around for decades and marketers have reaped its benefits. However, what is new — at least compared to personalization — is cross-channel marketing, particularly in relation to the potential number of digital channels.
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