Articles

Tag: tami cannizzaro

  • Are You Evolving As Fast As Your Customers?

    Are You Evolving As Fast As Your Customers?

    Tami Cannizzaro has some actionable advice for anyone tasked with marketing a product or service: Keep moving. Cannizzaro, senior director of marketing for eBay’s Enterprise unit, warns that consumers are constantly changing — and that effective marketing campaigns are agile enough to keep pace with them.

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  • Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15

    Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15

    CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit, as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a guerrilla marketing playbook that includes social media, community building and influencer cultivation.

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  • IBM Marketing VP Adds Color to Big Blue [Video]

    IBM Marketing VP Adds Color to Big Blue [Video]

    Cannizzaro is a vice president of marketing in the industry solutions division at Armonk, N.Y.-based IBM. She embraces social media, thinks of herself as a brand advocate and credits her employees for being smart enough to share appropriate information about themselves and their company.

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