Articles
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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DAM is more than just a parking lot where customer experience assets sit.
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Too many taxonomies are built as academic exercises. Understand the purpose they serve in search.
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AI and machine learning will not replace the need for human curated taxonomies or ontologies.
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The taxonomy provides the frame of a DAM system. Here are five signs that your taxonomy needs an update.
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Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
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Your digital asset management system may need a cleanup. Here are signs that it needs an overhaul, along with a cleanup plan and tips for DAM maintenance.
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Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens.
Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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Have you ever had a problem finding information on a website or app?
If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.
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In an ideal world, enterprise information management (EIM) systems provide every employee with a comprehensive view of all available information resources.
But we don't live in an ideal world.
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Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
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What makes a good metadata schema and how do you know if you’ve got one?
No formula exists today for answering this question in quantifiable terms — it requires evaluation and reflection on the part of the organization.
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Your business has a lot of digital files to manage — images, multimedia and textual content files.
And the volume and variety of those assets just keeps growing. That’s why digital asset management (DAM) has such a critical place in the ecosystems of digital businesses.
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Information governance.
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