Articles
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications.
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If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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There are mental maps out there in humanity. We just need to discover them.
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Microsoft's Project Cortex sounds complicated, but the foundation for all this complexity is pretty humble: metadata. Here's how and where metadata fits in.
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The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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DAM is more than just a parking lot where customer experience assets sit.
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Too many taxonomies are built as academic exercises. Understand the purpose they serve in search.
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AI and machine learning will not replace the need for human curated taxonomies or ontologies.
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The taxonomy provides the frame of a DAM system. Here are five signs that your taxonomy needs an update.
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Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
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Your digital asset management system may need a cleanup. Here are signs that it needs an overhaul, along with a cleanup plan and tips for DAM maintenance.
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Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens.
Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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Have you ever had a problem finding information on a website or app?
If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.
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In an ideal world, enterprise information management (EIM) systems provide every employee with a comprehensive view of all available information resources.
But we don't live in an ideal world.
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