Articles
Tag: taxonomy
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Personalization Prep Work: Is Your Content Ready?
“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” said Lindy Roux, VP and managing director of Tendo Communications.
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'Something Else' and Why Metadata Matters
If data is the language upon which our modern society is built, then metadata is the grammar, the construction of its meaning.
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The Big Sort: Designing a Classification for COVID-19
There are mental maps out there in humanity. We just need to discover them.
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The Secret Sauce Behind Project Cortex: Good Metadata
Microsoft's Project Cortex sounds complicated, but the foundation for all this complexity is pretty humble: metadata. Here's how and where metadata fits in.
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Governance Is Your Safeguard During Times of Change
The best way to plan for change is to apply an effective layer of governance to your DAM and other content programs.
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Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
DAM is more than just a parking lot where customer experience assets sit.
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Naming of Parts: What Taxonomies Bring to Enterprise Search
Too many taxonomies are built as academic exercises. Understand the purpose they serve in search.
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When it Comes to Intelligent Search, Don't Expect Magic
AI and machine learning will not replace the need for human curated taxonomies or ontologies.
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5 Signs Your Taxonomy Needs a DAM Update
The taxonomy provides the frame of a DAM system. Here are five signs that your taxonomy needs an update.
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Your Intranet Is Only as Good as Your Metadata
Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
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Clean Your DAM Mess
Your digital asset management system may need a cleanup. Here are signs that it needs an overhaul, along with a cleanup plan and tips for DAM maintenance.
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CMI Survey Finds Marketers Struggle to Manage Content as Business Asset
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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How Information Architecture Improves Customer Experience
Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.
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Designing an Information Management System for Your Employees
In an ideal world, enterprise information management (EIM) systems provide every employee with a comprehensive view of all available information resources. But we don't live in an ideal world.
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