Articles
Tag: technology
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
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Decibel Raises $40M in Funding, Madison Logic Partners with HubSpot and More News
In this week's newsbyte, Decibel's $40M funding round, Reltio offers a 'Fast Start' package, Madison Logic finds home on HubSpot App marketplace and more news.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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What IT Teams Can Do to Help Their Organizations Today
IT teams can take specific steps to help their organizations weather these uncertain times, not all of which are technology focused.
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Does Your Company Need a CTO?
Technology is playing a bigger and bigger role in companies across all verticals. So at what point do you need to hire a CTO?
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What Is Voice Commerce Missing?
Voice commerce hasn't exactly changed the face of ecommerce as we know it. What gives?
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7 Considerations for Building a Martech Roadmap
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges.
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Which Voice Experience Do You Need? Choosing Between IVA and VUI
All voice interactions aren't the same. A look at the differences between intelligent virtual assistants and voice user interfaces and where each excels.
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Modernizing Legacy Tech: Big Bang or Piecemeal?
Organizations big and small have been struggling with approaching modernization within their IT environments. There is no one correct approach to the problem.
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Is Technostress Holding Back Technology Adoption?
As enterprises try to assess the impact of digital transformation, concern that technology overload is causing too much stress on the workforce grows.
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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