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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Old and new sections of the Florida Keys Overseas Railroad bridge stretch across turquoise ocean water on concrete piers under a bright blue sky.
Medallia Report Finds the Customer Experience Gap Is Getting Worse
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Feature
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The Top Challenges Facing CMOs in 2026
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26 Call Center Statistics Every CX Leader Should Know for 2026
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What Is Customer Experience (CX) and Why Does It Matter in 2026?
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Why Modern Digital Experience Platforms Fail Without Observability
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How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
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How Ethical Are Your Digital Marketing Tactics?
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Designing Emotionally Intelligent Customer Data for Composable Intelligence
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Customer Churn Shows Up When Decisions Lose Their Memory
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Articles Tagged "Testing"

Editorial
Article
Customer Experience
CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
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Information Management
Test Automation Isn't Easy, But It’s Essential
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Digital Experience
Where to Invest in Your Customer Journeys: Define, Design and Implement
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Information Management
5 Tips for Testing Microservices
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Customer Experience
The Metrics Customer Experience Professionals Care About
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Digital Experience
Where Testing Fits in Your Omnichannel Experiences
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Analytics
When It Comes to Metrics, Size Matters
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Digital Marketing
Here's What Marketers Should Be Testing in the Holiday Home Stretch
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Digital Experience
CMSWire Tweet Jam: Take the Guesswork Out of DX #DXChat
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Web CMS
Telerik Improves Automated Web and Desktop Testing Studio
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Article
Information Management
QMetry, JasperSoft Deliver More Intelligent Test Management
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Mobile
DeviceAnywhere Releases Tablet Package, Gives Support to Companies Without
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Enterprise 2.0
Test Your Windows Phone 7 Mobile Apps With DeviceAnywhere
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Web CMS
Content Optimization – A Best Practice That Few Practice
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Enterprise 2.0
Are You Using SaaS Solutions for Online Marketing?
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Web CMS
Telerik Says Work Smarter: Adds Team Productivity, Testing Tools
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Article
Web Publishing
How To: Getting Started with Google's Website Optimizer
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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