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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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The Overlooked Owned Channel Sitting in Every Inbox
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How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
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Some Consumers Find Zero Benefit With AI in Customer Service
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Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Your Boss Needs a New CX ROI Language: The Customer Asset Model
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Articles Tagged "Testing"

Editorial
Article
Customer Experience
CRO in 2022: A Strategy to Deliver Continuous Returns Throughout the Year
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Information Management
Test Automation Isn't Easy, But It’s Essential
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Digital Experience
Where to Invest in Your Customer Journeys: Define, Design and Implement
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Information Management
5 Tips for Testing Microservices
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Customer Experience
The Metrics Customer Experience Professionals Care About
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Digital Experience
Where Testing Fits in Your Omnichannel Experiences
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Analytics
When It Comes to Metrics, Size Matters
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Digital Marketing
Here's What Marketers Should Be Testing in the Holiday Home Stretch
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Digital Experience
CMSWire Tweet Jam: Take the Guesswork Out of DX #DXChat
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Article
Web CMS
Telerik Improves Automated Web and Desktop Testing Studio
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Article
Information Management
QMetry, JasperSoft Deliver More Intelligent Test Management
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Mobile
DeviceAnywhere Releases Tablet Package, Gives Support to Companies Without
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Enterprise 2.0
Test Your Windows Phone 7 Mobile Apps With DeviceAnywhere
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Web CMS
Content Optimization – A Best Practice That Few Practice
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Enterprise 2.0
Are You Using SaaS Solutions for Online Marketing?
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Web CMS
Telerik Says Work Smarter: Adds Team Productivity, Testing Tools
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Web Publishing
How To: Getting Started with Google's Website Optimizer
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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