Articles
Tag: tom wentworth
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Wentworth Leaves Acquia as New CMO Arrives
It's in with the new and good-bye to the old today at Acquia. The Boston-based digital experience provider simultaneously welcomed a new CMO and parted ways with former CMO Tom Wentworth. Wentworth, who moved from CMO to senior vice president of product in August, is leaving the company to become CMO of open
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Exceed Customer Expectations Online
Think about the last time you made a purchase. Where did you go first on your quest to buy that item? Based on the fact that over 3.2 billion people use the Internet, you probably took to the web or a mobile app, maybe to research before heading in-store, or
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Reaching Your Customers on the Mobile Web
Walk down any busy street and you’ll see it — mobile usage is on the rise.
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Acquia CMO Takes on New Role
Acquia's top marketing executive is switching roles. Tom Wentworth, the outspoken CMO of the 710-employee Andover, Mass.-based digital experience provider, is moving to the role of senior vice president of product at Acquia. He will oversee a team of about 30.
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Personalization: Give Your Customers a Choice
By now, the value of personalization should be clear. Customers have so many choices online — to shop, to read articles, to watch videos and more. A brand or publisher that wants to grab their attention must quickly serve the most relevant, useful information.
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Are You Building an Open Marketing Organization?
Marketers rely on data for just about every function of their jobs. Digital marketing's evolution has led most marketing organizations to rely on various marketing tools and technology in order to understand who their customer is and what they want.
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Facebook Instant Articles and Publishing's Distributed Future
Almost exactly one year ago, I read the leaked New York Times Innovation Report that outlined the opportunities and threats facing the Times’ business in the disrupted publishing space. The overall takeaway from the report was that the Times was failing to get its content to readers.
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Does the Apple Watch Signal a Post-Browser World?
The pre-orders are in, launch day is set and the Apple fanboys are lining up. On April 24 the Apple Watch will officially be available to the public.
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Cracking the Code on Personalization
It’s no secret that customer experience is a big deal. Companies who are great at it win, those who fall short, lose.
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A Closer Look at Native Advertising
Native advertising hit its stride last year. “Paid posts,” which gained popularity on new media platforms like Buzzfeed and Business Insider, started popping up in venerable publishers like The New York Times and The Wall Street Journal.
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CMSWire Tech Super Bowl: Seattle vs. New England
Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson. The 49th Super Bowl of the National Football League -- set for Sunday, Feb. 1 -- also features an undercard of two respected tech cities going head to head.
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The Value Exchange Equation is Shifting
Marketers are hungry for customer data. Every piece of information about a customer and their interactions with a brand helps marketers create complete customer profiles and guide the ultimate strategy behind the sell.
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3 Focuses for Mobile in the Year Ahead
Where should we start? Mobile. On Cyber Monday, we saw an increase in sales via mobile devices -- with almost a quarter of all sales stemming from mobile.
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Marketer, Meet Commerce Expert
We've established the importance of a strong collaborative relationship between marketing and IT. As we approach 2015, it's time to highlight another relationship that will become equally important in the year ahead: a strong partnership between marketing and commerce teams.
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