Articles
CX Decoded caught up with Tony Byrne of Real Story Group to discuss the evolution of Customer Data Platforms and how marketers are using the software.
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The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks.
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The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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Clearly all WCMs aren't built the same. Viewing them through the lens of complexity can help potential buyers differentiate one from another.
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A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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While the shape of your digital experience stack will vary based on your business, certain truths always hold true.
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An interview with Digital Workplace Leader Tony Byrne of Real Story Group on the need to make our digital workplaces more human.
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The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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As a long-time advisor to enterprise technology customers, Tony Byrne is keenly aware of how often the wrong choice of software dooms a digital experience project before it’s even begun.
For over 16 years, Byrne has led Real Story Group (RSG), an independent analyst firm which provides enterprises with research,
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A new enterprise technology landscape graphic has emerged.
And while it's no MarTech supergraphic, Real Story Group (RSG), the creator of this new supergraphic expects the landscape to grow significantly in the coming years.
RSG produced an Employee Experience Technology graphic that includes 135 vendors and 200 solutions aimed
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No one has written a definitive history of web content and experience management (WCM), but they should, as it would offer some interesting lessons still relevant today.
Ian Truscott's excellent "Happy 21st Birthday Web CMS " got me thinking about my own time in the field.
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Marketers should focus less on creating pages and more on delivering shareable micro experiences — rendered components that can be distributed across a wide range of environments, including email, transactional applications, mobile web apps and kiosks.
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For the 20 years I've been following web content management (WCM) and experience management technology, the only constant has been change.
This certainly holds true for 2017, when you can expect some new approaches and in some cases some industry re-alignment. Let's look at seven key trends.
1. From CaaS to EaaS
Headless CMS tools
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Analyst Tony Byrne defines digital experience (DX) as much as a mindset as technology concept. DX, he told CMSWire, "means you start with the screen and work backwards, rather than starting with your IT systems and looking forward.
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