Articles
Tag: tony byrne
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Does Your Martech Stack Inspire Joy?
The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks.
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Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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How to Categorize the Web CMS Marketplace
Clearly all WCMs aren't built the same. Viewing them through the lens of complexity can help potential buyers differentiate one from another.
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Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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What Should Your Digital Experience Stack Look Like? It Depends
While the shape of your digital experience stack will vary based on your business, certain truths always hold true.
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Tony Byrne: Humanizing the Employee Digital Experience Is a Pressing Concern
An interview with Digital Workplace Leader Tony Byrne of Real Story Group on the need to make our digital workplaces more human.
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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Tony Byrne: With DX Implementation, People Underestimate 3 Things
As a long-time advisor to enterprise technology customers, Tony Byrne is keenly aware of how often the wrong choice of software dooms a digital experience project before it’s even begun. For over 16 years, Byrne has led Real Story Group (RSG), an independent analyst firm which provides enterprises with research,
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Real Story Group Debuts Employee Experience Technology Graphic
A new enterprise technology landscape graphic has emerged. And while it's no MarTech supergraphic, Real Story Group (RSG), the creator of this new supergraphic expects the landscape to grow significantly in the coming years. RSG produced an Employee Experience Technology graphic that includes 135 vendors and 200 solutions aimed
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A Trip Down WCM Memory Lane
No one has written a definitive history of web content and experience management (WCM), but they should, as it would offer some interesting lessons still relevant today. Ian Truscott's excellent "Happy 21st Birthday Web CMS " got me thinking about my own time in the field.
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Marketers Should Deliver Shareable Micro Experiences, RSG Finds
Marketers should focus less on creating pages and more on delivering shareable micro experiences — rendered components that can be distributed across a wide range of environments, including email, transactional applications, mobile web apps and kiosks.
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7 Web Content Management Trends for 2017
For the 20 years I've been following web content management (WCM) and experience management technology, the only constant has been change. This certainly holds true for 2017, when you can expect some new approaches and in some cases some industry re-alignment. Let's look at seven key trends. 1. From CaaS to EaaS Headless CMS tools
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DX Leaders: 'You Need the Right Tools for Success in Digital Environments'
Analyst Tony Byrne defines digital experience (DX) as much as a mindset as technology concept. DX, he told CMSWire, "means you start with the screen and work backwards, rather than starting with your IT systems and looking forward.
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Forget the All-In-One Marketing Cloud [Video]
Tony Byrne, founder of The Real Story Group, thinks it's time to give up the dream of all-in-one software solutions. At CMSWire's DX Summit in Chicago this week, he advised attendees looking for guidance for their digital architecture roadmaps to stop looking for platforms that purport to do everything on
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