Articles
Tag: transparency
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Lessons in Transparency from the Great Opt-In Race of 2018
Analyzing the last-chance emails leading up to the GDPR deadline through a lens of transparency.
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5 Things Brands Can Do To Win Back Customer Trust
Almost half of consumers, both B2B and B2C, do not trust brands. Here are 5 ways you can work to improve that stat.
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The Manager’s Guide to Transparency in the Workplace
Transparency in the workplace benefits collaboration, trust and ultimately, productivity
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The Age of Disloyalty and Transparency
The very nature of digital and the web leads to transparency. Digital makes it hard to keep secrets, makes it hard to hide. We should embrace transparency because we cannot avoid it. If digital has taught us anything it is that there is a record kept of almost everything.
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Give Me Some Love: Ad Tech & Maslow's Hierarchy of Needs
Behind everything we do is a need that wants to be satisfied. Or so theorized Abraham Maslow, the American psychologist whose motivational theory in psychology argues that while people aim to meet basic needs, they seek to meet successively higher needs in the form of a pyramid.
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The Bigger the Brand, The Less it is Trusted
Large organizations are facing a crisis of trust. Big is becoming associated with bad. "What we learned is that brand authenticity — particularly around 'trust' — is key, not just being omnipresent/big,” Sanford C. Bernstein was quoted by AdAge in December 2015.
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The Era of Distrust and Disloyalty
Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking. The Irish Farmers Association (IFA) has had a long and successful history.
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An Ethical Business is a Better Business
Paul Voss is an ethics expert To understand the gist of his message, just think about those drunk driving Public Service Announcements you see on TV nowadays. If you drive drunk, the commercials warn, you'll get caught.
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Google Dealing With 1M Data Takedown Requests Daily
Google is attempting to sink information pirates by processing more than one million takedown requests every day. The number of Digital Millennium Copyright Act (DMCA), requests has rocketed since Google started making the information public and looks set to grow for the rest of the year.
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FTC Updates Digital Advertising Guidelines, Focuses on Usability and Transparency
I t used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns.
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Twitter Launches Dedicated Site for Transparency Report, Government Requests are Up
Legal requests to sites with user-generated content are booming, and those sites are in turn attempting to keep their members and the public informed about the requests. To facilitate its public disclosure, this week Twitter set up a new home, with new details, for its semi-annual transparency report.
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Granicus Helps Grow Citizen Participation with New Features
It’s not often the words transparency and citizen engagement are used in the same sentence, but they are essential elements if you really want to innovate and evolve your community into taking meaningful action. Which is why the folks at Granicus announced new features aimed at empowering its Citizen Participation
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Managing the Transition to a Social Business
What's working in social business in 2012? Technology sales, marketing campaigns and the speakers circuits are doing well. Implementation and organizational change are lagging far behind. Like the knowledge management and e-learning hype phases of the 90's and '00's respectively, social business is being led by software vendors.
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73% of Consumers Wooed By Superior Customer Experience
Want to make your customers more loyal? Provide a superior customer experience. According to research by Monetate, 73% of consumers would buy again from a retailer if they had a superior customer experience, while 89% would shun a business if they had a bad experience.
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